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Marketing Research

C/M/1009. Strategic marketing plan for Adidas UK

WORDS:
3500
DATE:
2009
PRICE:
39.99 GBP

The paper examines the marketing situation of Adidas UK offering a marketing plan based on the overview of the sports apparel and golf-equipment market in the UK, SWOT analysis of the company's position in the market, their marketing objectives and strategies, target segments, tactics and action plan along the lines of marketing mix, etc. The budget needed for the implementation of the marketing plan is estimated.

 

KEYWORDS: Adidas, Marketing plan, marketing communications,

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