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Marketing Research

C/B/3805. Market analysis for Coca Cola in Saudi Arabia and Australia

WORDS:
1750
DATE:
2011
PRICE:
19.99 GBP

The paper examines the marketing of Coca Cola in Saudi Arabia and Australia presenting a brief overview of the company, and analysing Saudi and Australian markets along the lines of the marketing mix (4P), PEST and SWOT models. Recommendations are suggested about the ways to maximise Coca Cola’s profits in the respective markets.

 

KEYWORDS: Market analysis, Coca Cola, Saudi Arabia, Australia, marketing mix, PEST, SWOT,

 
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