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Marketing Plans

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C/M/2524. A marketing and publicity plan for an unsigned music artist

WORDS:
3700
DATE:
2012
PRICE:
39.99 GBP

This paper presents a marketing and publicity plan for John Strand, an unsigned country music artist in the UK. The paper presents a general overview of the artist, and follows with an evaluation of the marketing methods used. Public relation targets are detailed, along with information regarding the target audience. Consumer traits and market segmentation are looked at, and this is followed by the marketing mix. The paper then assesses advertising aspects regarding the consumers and trade audience, and also looks at strategic marketing initiatives like sponsorships and merchandising. The marketing and public relations budgets are examined before an evaluation is carried out.

 

KEYWORDS: Marketing plan, publicity plan, marketing, public relations, target audience, market segmentation, marketing mix, trade audience, sponsorships, merchandising,

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C/M/2463. Strategic analysis and marketing plan of PPP website

WORDS:
1800
DATE:
2012
PRICE:
19.99 GBP

The paper offers a strategic analysis and a marketing plan for the launch of an online community of university students by a fictitious company PPP. The goals and challenges of creating a PPP website are outlined, analysis of the product is conducted using the models of PEST, Porter’s Five Forces, competitor analysis and SWOT. Market segmentation and marketing strategies of the website are detailed using the marketing mix (4P) model.

 

KEYWORDS: Strategic analysis, marketing plan, PPP website, PEST, SWOT, Porter’s Five Forces, competitor analysis, marketing mix,

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C/M/2456. Marketing plan for new shampoo product of P&G

WORDS:
2000
DATE:
2012
PRICE:
29.99 GBP

The paper looks at the new shampoo product Clairol produced by Proctor and Gamble (P&G) as an extension of their Herbal Essences brand. A marketing plan for the introduction of Clairol to the UK market is developed analysing the product’s objectives, market segmentation, target market, positioning and marketing mix.

 

KEYWORDS: Marketing plan, new shampoo product, Clairol, Proctor and Gamble, P&G, marketing mix,

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C/M/2450. Marketing plan for the launch of E-Chic

WORDS:
2550
DATE:
2011
PRICE:
29.99 GBP

This paper presents a plan for a new online fashion retailing store, E-Chic, and begins by providing background information. The key terms and concepts are examined, and the paper then details the E-Chic idea. The idea creation process is provided, and the paper then highlights E-Chic’s business objectives. The marketing strategy is discussed, and then looks at market segmentation, target market, position, and provides a marketing mix. The organizational and operational plan is detailed, and this is followed by the financial plan which looks at the sales forecasting for the next three years. The implementation of the plan is detailed, and the paper then provides recommendations for the future of E-Chic.

 

KEYWORDS: online fashion retailing store, marketing plan, E-Chic, business plan, marketing strategy, market segmentation, target market, position, marketing mix, operational plan, organizational plan, financial plan, financial forecasting,

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C/M/2427. Marketing plan for IKEA's STUVA production line

WORDS:
2750
DATE:
2011
PRICE:
29.99 GBP

This paper presents a marketing plan for STUVA, one of IKEA’s product lines. The background to the study is provided, and the paper then provides an analysis of the company. The paper carries out a PESTEL and SWOT analysis before looking at the objectives of the marketing strategy. Segmentation, targeting and positioning is discussed, and the paper then carries out a marketing mix. Resource allocations and budgets are detailed, along with information on the control of the marketing plan.

 

KEYWORDS: Marketing plan, IKEA, STUVA, product lines, PESTEL, SWOT, Segmentation, targeting, positioning, marketing mix!,

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C/M/2409. Marketing strategy for start-up business

WORDS:
1350
DATE:
2011
PRICE:
19.99 GBP

The paper looks at the importance of marketing for modern businesses with a focus on a start-up business project of the researcher. Marketing management strategies are defined, promotional channels are outlined, a two-month plan of the marketing strategy is presented.

 

KEYWORDS: Marketing strategy, start-up business,

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C/M/2400. Marketing plan for launching online store C4 by NEXT

WORDS:
2950
DATE:
2011
PRICE:
29.99 GBP

The paper presents a marketing plan for the launch of a new online store by the UK fashion retailer NEXT called Chit Chat Chic Club (C4) on January 2012. Elements and characteristics of the service are outlined, its competitors and target market are identified, analysis of P7 marketing mix features is conducted.

 

KEYWORDS: NEXT, C4, Chit Chat Chic Club, online store, service marketing, marketing mix,

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C/M/2366. Marketing plan for the launch of McDonalds new Product: the McRice

WORDS:
3000
DATE:
2011
PRICE:
39.99 GBP

This paper presents a marketing plan for the launch of McRice, a new product from McDonalds. The paper begins by detailing their corporate objectives, and provides an overview of the fast food industry. The paper carries out an internal audit, and uses the SWOT tool and the market mix framework. This is followed by a Porter’s Five Forces and PESTLE analysis. The product offering of the McRice is assessed, along with the timeline of the development. Celebrity endorsement and the use of social media is evaluated. The paper looks at marketing communications, interactive advertising, and traditional media channels before conclusions are made.

 

KEYWORDS: Marketing plan, new product development, McDonalds, McRice, corporate objectives, fast food industry, SWOT, Porters five forces, PESTLE, product offering, celebrity endorsement, social media, marketing communications, interactive advertising, media channels,

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C/B/4161. Presentation. Marketing for younger students at The Open University

WORDS:
0
ADD-ONS:
21 SLIDES
DATE:
2011
PRICE:
19.99 GBP

This presentation focuses on The Open University (OU) in relation to marketing for younger students. The presentation begins by presenting background information on OU, and follows with a discussion regarding consumer base. The business context is discussed, both internally and externally. The external context is examined through use of the PEST analysis tool. The opportunities and threats that face the institution are highlighted, followed by an evaluation of their key marketing objective. The key target audience is identified, and this is followed by a discussion of the creative marketing proposition. The tools and media channels that will be used are assessed before conclusions are made.

 

KEYWORDS: Presentation, The Open University, marketing, students, consumer base, PEST, opportunities, threats!,

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C/M/2316. Ecover sales promotion plan

WORDS:
3550
DATE:
2011
PRICE:
39.99 GBP

This paper focuses on Ecover, and creates a sales promotion plan, and begins detailing their current situation. Their marketing objectives are outlined, along with a discussion regarding their target market. The sales promotion campaign is then discussed, and the paper discusses the purpose, objectives, and methodologies for the campaign. The paper then examines a variety of theories, namely the push, pull, and combination theory. Joint and integrated promotion strategies are discussed, as well as consumer orientated and trade orientated promotions. The paper provides examples of sales promotion techniques, some of which including the price pack deal, on shelf couponing, Loyalty Reward Programme, and Dealer Loader. The sales promotion plan is outlined and the paper discuses the plan for the first four quarters, and also details the expected outcomes for each quarter. Sales promotion budget and controls are discussed, and the alignment of sales promotion activities and organisational resources are evaluated.

 

KEYWORDS: Ecover, sales promotion plan, marketing, target market, sales promotion campaign, push theory, pull theory, combination theory, joint promotion strategy, integrated promotion strategy, consumer orientated promotion, trade orientated promotion, price pack deal, on shelf couponing, Loyalty Reward Programme, Dealer Loader.,

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C/B/4076. Business plan for the launch of the Amazon Kindle

WORDS:
2900
DATE:
2011
PRICE:
29.99 GBP

This paper presents a business plan for the launch of the Amazon Kindle, and begins by presenting the background to the company. The paper presents a PEST analysis, and this is followed by an examination of the innovation process. The unique selling points, goals, and objectives for the Kindle are all discussed, and the paper then makes use of the SWOT analysis. This is then followed by the marketing plan which details the proposed marketing, promotional, and pricing strategies. Positioning, Segmentation, Target Market is examined in reference to the customers. The legal and ethical considerations are discussed, and the financial plan is provided.

 

KEYWORDS: Business plan, new product launch, Amazon, Amazon Kindle, PEST, SWOT, innovation, marketing plan, marketing strategy, promotional strategy, pricing strategy, positioning, segmentation, legal, ethical, financial plan,

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C/M/2227. The development of a marketing plan for Grange Hotels

WORDS:
8750
DATE:
2011
PRICE:
89.99 GBP

This paper examines Grange Hotels, and aims to present a marketing plan for the organization. The paper begins by outlining the background to the hotel in reference to their products, services, mission, and brand positioning. This is then followed by a PEST and SWOT analysis. The results from the analyses allow the paper to develop three strategic options which are all described in detail. The impact that the implementation of a new strategy will have on the organization is examined, and the paper then creates a marketing plan through use of a marketing mix and Ansoff matrix. The paper then looks at the leadership skills that are required for the successful implementation of a marketing strategy and plan.

 

KEYWORDS: Grange Hotels, marketing plan, products, services, mission, brand positioning, PEST, SWOT, marketing mix, 4p’s, leadership skills,

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C/B/4006. Strategic marketing plan for 20:20 Mobile

WORDS:
6050
DATE:
2011
PRICE:
69.99 GBP

This paper focuses on 20:20 Mobile, a distributer of mobile phone products, and aims to develop a strategic plan for their products and services. The paper begins by providing information on the company, which is then followed by a SWOT analysis. The paper then looks at the consumer audit through use of the 4M’s model, which is then followed by a Porters five forces analysis. The last two sections of the paper looks at customer relationship management, IT and E-Commerce strategies, and the future strategy for the company.

 

KEYWORDS: 20:20 Mobile, mobile phone industry, strategic plan, SWOT, 4M’s, Porters five forces, consumer audit, customer relationship management, IT Strategy, E-Commerce strategy!,

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C/B/3986. Strategic analysis and marketing plan for Kodak's new camera

WORDS:
4150
DATE:
2011
PRICE:
49.99 GBP

The paper examines strategic and marketing aspects of EasyTouch camera, a new digital product of Kodak, conducing PESTEL analysis of its external market and internal SWOT analysis of the company, providing description of the product, and developing its marketing plan with regard to segmentation, targeting, positioning, e-business, etc.

 

KEYWORDS: Kodak, EasyTouch camera, PESTEL, SWOT, strategic analysis, marketing plan,

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C/B/3984. Vodafone's entry to Kenya: marketing plan

WORDS:
2000
DATE:
2011
PRICE:
29.99 GBP

The paper presents a marketing plan for Vodafone’s entry to the Kenyan telecommunications market. Situational analysis is conducted of the market conditions and industry trends in Kenyan mobile phone services using PESTEL and SWOT models, marketing mix, etc. Vodafone’s prospects in Kenya are evaluated.

 

KEYWORDS: Vodafone, Kenyan telecommunications market, mobile phone services, marketing plan, PESTEL, SWOT, marketing mix,

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C/M/2212. Marketing plan for launch of “Vodafone Live!” in Pakistan

WORDS:
2000
DATE:
2011
PRICE:
29.99 GBP

The paper presents a marketing plan for the UK mobile network operator Vodafone intending to launch a mobile service “Vodafone Live!” in Pakistan. The external and internal environment of the company in Pakistan is analysed using PESTLE and SWOT models, Vodafone’s marketing strategy is described using the model of marketing mix (4P), recommendations are suggested about the cultural aspects of the Pakistani market.

 

KEYWORDS: Marketing plan, service launch, Vodafone Pakistan, marketing mix, PESTLE, SWOT,

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C/B/3945. Marketing and strategic analysis for Aston Martin

WORDS:
2750
DATE:
2011
PRICE:
29.99 GBP

The paper presents a marketing plan for the introduction of a new range of vehicles by Aston Martin. The background of the company is described, their internal and external audit is conducted using SWOT and Porter’s Five Forces analysis, respectively, strategic and marketing objectives are identified, marketing mix (4P) features are indicated.

 

KEYWORDS: Marketing plan, strategic analysis, Aston Martin, SWOT, Porter’s Five Forces, marketing mix,

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C/M/2178. Media plan for a new John Lewis Store

WORDS:
3000
DATE:
2011
PRICE:
39.99 GBP

This paper focuses on media planning in relation to a new John Lewis store, and begins by identifying the aims of the plan as well as the background to the new store. The paper then assesses the John Lewis brand, target market, and the audience of John Lewis. The paper then goes on to examine the media plan by evaluating the marketing objectives, budget, and schedules. The paper then provides a breakdown of the budget and timing schedules for the project.

 

KEYWORDS: Media planning, John Lewis, target market, audience, marketing, budget,

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C/M/2165. Media for Marketing and Advertising plan for Jake London

WORDS:
2050
DATE:
2011
PRICE:
29.99 GBP

This paper examines Jake London, a small fashion label and aims to develop an advertising plan for the brand. The paper begins by outlining different modes of marketing and assesses media like radio, television, magazines, newspapers, postal, celebrity, TV Shows, and billboards. The paper then looks at segmentation, namely demographic, geographic, and psychographic. The advertising plan is then presented detailing the objectives, duration, competition, budget, and target market.

 

KEYWORDS: Jake London, fashion, advertising plan, marketing, radio, television, magazines, newspapers, postal, celebrity, TV Shows, billboards, demographic segmentation, geographic segmentation, psychographic segmentation!,

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C/B/3875. Business plan for Urban Spa

WORDS:
2150
DATE:
2011
PRICE:
29.99 GBP

This paper presents a business plan for Urban Spa, and focuses on their strategic, operating and financial status. The paper examines their vision, mission, short term objectives, medium term objectives, and long term objectives. The market is assessed in relation to competitors and segments. This is followed by a PEST and SWOT analysis. The paper presents a marketing and operating strategy for the spa, and then looks at the financial information for the next three years.

 

KEYWORDS: Business plan, Urban Spa, operating status, financial status, mission statement, objectives, segmentations, competitor analysis, PEST, SWOT, marketing strategy, operating strategy, financial analysis,

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C/M/2147. Marketing research plan for Blackberry

WORDS:
1500
DATE:
2011
PRICE:
19.99 GBP

This paper provides a marketing research plan for Blackberry, and focuses on marketing research. The paper examines topics like buying decision processes, the product life cycle, segmentation, and control. The paper also provides a marketing mix for the company.

 

KEYWORDS: Marketing research plan, marketing mix, blackberry, buying decision, product life cycle, segmentation, control,

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C/B/3842. A strategic plan for the implementation of Zurich's objectives

WORDS:
2400
DATE:
2011
PRICE:
29.99 GBP

This paper examines Zurich the insurance company and aims to present a strategic plan for the implementation of their goals and objectives. The paper presents a SWOT and PESTE analysis, and follows this with an examination of their mission statement and corporate objectives. The paper then performs an industry analysis through use of the value chain analysis and Telescopic Observation Framework, and then summarises the current situation. The marketing objectives and proposed marketing strategies are identified, and the paper then highlights the implementation plan through use of a marketing mix.

 

KEYWORDS: Zurich, strategic plan, SWOT, PESTE, Mission statement, value chain analysis, Telescopic Observation Framework, marketing strategies, marketing mix,

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C/B/3837. Business plan for the development of a fictional University

WORDS:
1950
DATE:
2011
PRICE:
19.99 GBP

This paper presents a fictional business plan for an MBA dedicated university in Asia. The business is described and the paper presents the purpose of the plan. Aspects of the management process are also assessed, namely marketing, finance, recruitment, human resource, and product development. The next part of the plan compares two possible markets for entry, which are India and Vietnam. The paper concludes with the possible marketing strategy.

 

KEYWORDS: Business plan, MBA University, marketing plan, finance, recruitment, India, Vietnam, marketing strategy,

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C/M/2136. An examination of the Bulgarian consumer market and the iPad

WORDS:
2500
DATE:
2011
PRICE:
29.99 GBP

This paper examines iPad in reference to the Bulgarian consumer market, and begins by presenting an overview of the country, customers and their technology market. The marketing plan is assessed in reference to the target market, product, place and promotion.

 

KEYWORDS: iPad, Bulgarian consumer market, technology market, product, place, promotion, marketing plan,

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C/M/2126. Integrated Marketing Communication Campaign for Toblerone Negro

WORDS:
10350
DATE:
2011
PRICE:
109.99 GBP

The paper offers an integrated marketing communication (IMC) plan for Toblerone Negro chocolate produced by Kraft Foods, explaining the role and the objectives of IMC in marketing management, presenting a timescale of IMC activities, and reporting on the market segmentation for the product, the attributes of the brand that may attract the targeted audience, etc. Strategies are suggested with regard to communications, advertising, sale promotion, public relations, etc. A monthly plan of IMC activities is detailed, the performance of IMC campaign is evaluated using BCG matrix.

 

KEYWORDS: Integrated Marketing Communication, IMC, Toblerone Negro, BCG matrix,

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