Browse our collection of papers in
Marketing Plans
C/B/2140. Hunting PLC: strategic analysis and marketing plan
- WORDS:
- 3350
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the performance of Hunting PLC that operate in the oil and gas industry reviewing their mission statement, McKinsey 7S management framework, financial situation, marketing strategies, the PESTEL and SWOT features of the oil and gas market affecting the company, the SWOT features of the company’s competitors, etc. Marketing strategies for 12 months ahead are developed, a three-year forecast and budget is presented.
KEYWORDS: Hunting PLC, Oil and Gas, Marketing Plan, SWOT, PESTEL, McKinsey 7S, strategic analysis,
C/M/1310. Marketing plan for Fentimans soft drinks in Sweden
- WORDS:
- 6600
- DATE:
- 2010
- PRICE:
- 69.99 GBP
The paper offers a marketing plan for the launch of soft drinks in Sweden by the UK company Fentiman. The plan includes product description, analysis of the Swedish target market, competitor analysis, SWOT analysis of Fentimans’ products, development of the marketing mix strategy, etc.
KEYWORDS: Marketing plan, Fentimans, soft drinks, Sweden, SWOT, marketing mix, competitor analysis,
S/B/537. Marketing plan for Scents of Time fragrances
- WORDS:
- 5650
- DATE:
- 2010
- PRICE:
- 59.99 GBP
The paper offers a marketing report on Scents of Time, a company that claims to recreate ancient fragrances. The report includes competitors' analysis, PEST, Porter's Five forces SWOT (TOWS) analysis, marketing mix (4Ps) analysis with relation to the male and female target markets in Germany and the UK, and a recommended course of action to implement the marketing plan.
KEYWORDS: Marketing plan, Scents of Time, fragrance, perfume, PEST, SWOT, Porter’s Five forces, marketing mix, competitor analysis,
C/M/1304. Marketing plan for Thorntons' expansion to Latin America
- WORDS:
- 4050
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper reports on the development of a marketing plan for the entry of Thorntons chocolates into the South American market, namely, to Venezuela and Peru. The market position of the company is analyzed using the models of SWOT, PESTEL, Porter’s Five Forces, marketing mix, etc. Marketing rout for Thorntons in Latin America are examined.
KEYWORDS: International marketing, SWOT, PESTEL, Porter’s Five Forces, Value chain, Marketing mix, Thorntons, chocolate,
C/B/2062. Strategic analysis and marketing plan for Ferrero
- WORDS:
- 3900
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper reports on the performance of the Ferrero confectionary brand describing the background of the organisation, and conducting analysis of their current situation along the lines of PESTEL, industry life cycle and Porter’s Five Forces models. The marketing position of Ferrero is described suggesting a marketing plan for their target markets, marketing objectives, budget implementation and control, etc.
KEYWORDS: Ferrero, PESTEL, Industry lifecycle, Porter’s Five Forces, marketing plan,
C/M/1260. Marketing strategy for car care product of Toyota UK
- WORDS:
- 2900
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the marketing strategy for a car care product Eco-Friendly Guide launched by Toyota Manufacturing (UK) providing the company’s market overview and conducting their marketing audit along the lines of SWOT, PESTEL and marketing mix models. A plan of the strategy implementation for 2010-2011 is detailed, analysis is conducted of the estimated profit and loss for 2009-2010.
KEYWORDS: Toyota, SWOT, PESTEL, marketing plan,
C/M/1221. Marketing plan for a start-up business The Rede Room
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper reports on the development of a marketing plan for a new business The Rede Room, a tea room in Hertfordshire, presenting the rationale for the business, and analysing their main competitors, market positioning, target customers, promotional strategies, etc. The methods of desk and field market research are described, the results of the research are applied to the marketing plan development.
KEYWORDS: Market Research, Marketing Plan, The Rede Room,
C/B/1770. Marketing plan for Real Offices virtual office support service
- WORDS:
- 3500
- ADD-ONS:
- 11 Slides
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper presents a marketing plan for a virtual office support service Real Offices written from the viewpoint of a marketing consultant. The plan for a new business launch includes mission statement, financial overview, market overview and analysis, SWOT analysis, gap analysis, marketing objectives (SMART), strategy, 7P marketing mix analysis, analysis of resources required, monitoring and control details, risks and contingency plans, and action plan. A presentation of the study (11 slides) is supplied in a separate file.
KEYWORDS: Marketing plan, Real Offices, SWOT, gap analysis, SMART, marketing mix, 7Ps, risk and contingency,
C/M/1199. Strategic marketing plan for LVCVA
- WORDS:
- 1700
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper presents a strategic marketing plan 2009 for LVCVA company that promotes tourism in Las Vegas. The plan aims to generate business from the UK market incorporating marketing and business initiatives and examining them in accordance with the internal and external factors that effect the organisation. Marketing budget and action plan are presented, evaluation and recommendations are made.
KEYWORDS: Strategic marketing planning, tourism industry, LVCVA,
C/M/1188. Sunseeker in Malta: marketing audit and marketing plan
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at the global marketing strategy of Sunseeker, a company manufacturing luxury yachts, examining their entry to Malta. A marketing audit and a marketing plan for Sunseeker is developed. SWOT, PEST, Ansoff and BCG analysis of the company’s internal and external environment is conducted.
KEYWORDS: Sunseeker, Malta, new market entrance, Market audit, marketing plan, SWOT, Ansoff, BCG, PEST,
C/M/1180. Strategic Marketing Plan for Al Fresco Show 2009
- WORDS:
- 3200
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper presents a strategic marketing plan for the Al Fresco Show 2009 in the UK that offers outdoor activities to the visitors. The report forms a part of a complete marketing plan and looks into the time line designed for the marketing activities, marketing communication mix, strategic marketing initiatives, marketing budget and marketing control measures.
KEYWORDS: Al Fresco Show 2009, marketing mix, event management, marketing plan,
C/M/1167. Strategic marketing plan for Carlsberg
- WORDS:
- 3600
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper presents a strategic marketing plan for Carlsberg developed on the basis of the situational analysis of the micro and macro environment of the company in the UK market. The plan includes an overview of the company, SWOT, PEST, Porter’s five forces, and BCG matrix analysis of the product portfolio, marketing objectives and strategies, and action plan for the financial years 2009-2011.
KEYWORDS: Carlsberg, SWOT, PESTEL, Porter’s Five Forces, BCG matrix, marketing plan,
C/M/1164. Marketing plan for Razzle Holidays
- WORDS:
- 3200
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper presents a marketing plan for the travel and tourism company Razzle Holidays to penetrate the outbound travel and tourism market with self-arranged holiday services for customers. The trends and characteristics of the targeted market segment are explained, analysis is conducted of the micro-environmental factors affecting the business, their SWOT features, key marketing strategies and objectives, and marketing mix.
KEYWORDS: Razzle Holidays, marketing plan, outbound travel, tourism, SWOT, marketing mix,
C/M/1162. Marketing Strategy for Japanese Cosmetic Company Shiseido
- WORDS:
- 3400
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper offers a full marketing audit and a marketing plan for the Japanese cosmetic company Shiseido conducing analysis along the lines of SWOT, PESTLE, Porter’s Five Forces and 5 Ms of core competences. A marketing plan for the company is developed using the marketing mix model (5Ps), gap analysis of the company’s objectives, financial forecast, etc.
KEYWORDS: Shiseido, marketing plan, strategic analysis, SWOT, PESTEL, Porter’s Five Forces, marketing mix, Gap analysis,
C/M/1149. Marketing Plan for Ruzzle Holidays
- WORDS:
- 3200
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper presents a marketing plan for Ruzzle, a UK-based package holiday company, presenting information on Market Segment and Characteristics, Micro Environment Audit, SWOT Analysis, Key Marketing Strategies, Marketing Objectives and Marketing Mix features.
KEYWORDS: Marketing plan, SWOT, marketing mix, Ruzzle Holidays,
C/M/1124. Marketing plan for virtual office support service
- WORDS:
- 3500
- ADD-ONS:
- 12 Slides
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper presents a marketing plan for “Real Offices”, a small virtual office support business, presenting their mission statement, financial overview, market overview and analysis, SWOT analysis, gap analysis, marketing objectives (SMART) and strategy, marketing mix (7P), overview of required resources, monitoring and control tools, risks and contingency plans, and action plan (on Excel). A 12-slide power point presentation of the paper is supplied in a separate file.
KEYWORDS: Marketing plan, SWOT, gap analysis, SMART, marketing mix, 7P,
C/M/1050. Marketing Research for Boots Group Plc
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper presents a marketing plan for Boots who are launching a new brand for winter 2009. The marketing plan looks into the recent trends in the health and beauty industry identifying the market gap and the target market for the Boots new range of products. Marketing mix analysis is conducted suggesting communication tools that can be used to promote the range.
KEYWORDS: Boots, Health and Beauty, Marketing Mix, Communication tools,
S/M/484. Marketing Principles: e-gaming business analysis
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper develops a strategic marketing plan for the launch of a hypothetical e-business on the Isle of Man. The suggested business is e-gaming, or gambling via the internet or mobile phones. Environmental PESTEL analysis is conducted, market segmentation and targeting is explored, SWOT and marketing mix analysis of the business is performed, the effectiveness of the marketing strategy is evaluated.
KEYWORDS: marketing, principles, e-gaming, business,
C/B/1460. Business implication for starting up small record label company
- WORDS:
- 2300
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the small record label company Track & Tunes Label (TTL) registered in the UK as a sole trader. The company's description and an overview of their market are presented, TTL products and services are described, a marketing plan, operational plan and financial plan for 2009-2010 are outlined, the structure of the organisation is analysed, expenses required by the company are identified.
KEYWORDS: Track & Tunes Label, marketing plan, financial plan, operational plan, organisational,
C/M/1001. Singapore Chinese Orchestra: Marketing Plan
- WORDS:
- 1500
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper presents a marketing plan for Singapore Chinese Orchestra (SCO) providing their situational analysis, market description, funding structure, leadership and communication features, marketing strategies, etc.
KEYWORDS: singapore, chinese, orchestra, marketing, plan,
C/M/1009. Strategic marketing plan for Adidas UK
- WORDS:
- 3500
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the marketing situation of Adidas UK offering a marketing plan based on the overview of the sports apparel and golf-equipment market in the UK, SWOT analysis of the company's position in the market, their marketing objectives and strategies, target segments, tactics and action plan along the lines of marketing mix, etc. The budget needed for the implementation of the marketing plan is estimated.
KEYWORDS: Adidas, Marketing plan, marketing communications,
C/M/990. Marketing Plan for Salvation Army
- WORDS:
- 3300
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper reports on the Salvation Army (SA), a worldwide non-profit organization, reviewing their mission, strategies and tactics. SWOT and Porter's 5 Forces analysis of SA is conducted, a structural change is suggested for the banking arrangement of Salvation Army Isle of Man offering description and marketing mix analysis of the new banking service.
KEYWORDS: marketing, plan, salvation, army,
C/B/1076. Small Family Business: business and marketing plan for Iranian restaurant
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the features of small family owned businesses identifying their advantages and disadvantages, and the role of business networking in business success. A business plan and marketing plan for a small family owned Iranian restaurant is developed using SWOT and key success factors (KSF) analysis and suggesting recommendations to the owners.
KEYWORDS: Small family business, business networking, business plan, KSF, SWOT, Iranian restaur,
C/M/733. International marketing plan for mobile phone products of Carphone Warehouse
- WORDS:
- 4900
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper presents an international marketing plan for the introduction of mobile phone products of Carphone Warehouse to Italy. Market and competitive environment of the company is described using SWOT and PLESTIE models, discussing the modes of market entry, formulating marketing objectives and marketing strategy, and outlining action programmes, budgets, controls and performance measures.
KEYWORDS: Marketing plan, SWOT, PLESTIE, market entry, situation analysis,
C/M/787. Environmental analysis and Marketing Plan for Indian restaurant: investment proposal
- WORDS:
- 3100
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the environmental and macro economic forces relevant for the evaluation of investment opportunities into an Indian restaurant in London. The models of PESTL, Porter's five forces, SWOT and Ansoff are used in the analysis, a marketing plan for the proposed venture is designed. A power point presentation of the paper is provided in a separate file.
KEYWORDS: Strategic Marketing, PESTL, SWOT, Marketing Plan, Ansoff, Porters Five Forces,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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Thank you very much for your professional and efficient services. I have received the paper on time, it will be very helpful for my studies on similar topics.Marwan
