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Marketing Plans
S/M/484. Marketing Principles: e-gaming business analysis
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper develops a strategic marketing plan for the launch of a hypothetical e-business on the Isle of Man. The suggested business is e-gaming, or gambling via the internet or mobile phones. Environmental PESTEL analysis is conducted, market segmentation and targeting is explored, SWOT and marketing mix analysis of the business is performed, the effectiveness of the marketing strategy is evaluated.
KEYWORDS: marketing, principles, e-gaming, business,
Other Papers On: Strategic Analysis
Other Papers On: E-businesses
Other Papers On: Marketing Plans
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
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WHAT OTHERS HAVE SAID
I have received the paper and thank you for your great work.Rahim
