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Marketing Plans
S/M/142. Marketing plan for Nestl€ boxed chocolates in the UK market
- WORDS:
- 4500
- DATE:
- 2004
- PRICE:
- 49.99 GBP
Nestl€ UK Ltd is a major manufacturer in the chocolate industry in the UK. Within chocolate market, the boxed chocolate sector is the second largest, accounting for around 26% of sales in 2004. However, the boxed chocolates market shows less concentration than the total chocolate confectionery market, with a number of smaller players taking shares from the big manufacturers. This piece of work produces a marketing strategy for Nestl€ boxed chocolates in the UK market to maintain its market shares upon analyzing the companys current situation, combined with SWOT analysis.
KEYWORDS: marketing, plan, nestl, boxed, chocolates, uk, market,
Other Papers On: Nestle
Other Papers On: Marketing Plans
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