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Marketing Plans

P/M/806. Marketing plan for Tesco?s expansion to India

WORDS:
3500
DATE:
2006
PRICE:
39.99 GBP

The paper offers a marketing plan for Tesco?s expansion to India providing an overview of the company?s background, conducting environmental analysis of the Indian market using PEST and SWOT models, developing entry modes and a marketing strategy for Tesco?s operations in India, identifying the most effective marketing mix parameters, and providing recommendations about Indian market entry strategies.

 

KEYWORDS: Marketing plan, Tesco, India, PEST, SWOT, marketing mix,

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