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Marketing Plans
P/M/599. Introducing new cheese product: marketing plan
- WORDS:
- 8500
- DATE:
- 2002
- PRICE:
- 89.99 GBP
The paper offers a marketing plan for a new cheese product of Rankas piens, a Latvian cheese company. Product screening criteria are outlined including quantitative and qualitative components, a study is conducted using competitor analysis, SWOT analysis, customer analysis, marketing mix, demand and cost analysis, etc. Implementation problems are highlighted offering an action plan for introducing the product.
KEYWORDS: Cheese, marketing plan, competitor, SWOT, marketing mix, demand and cost,
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