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Marketing Plans

C/M/880. Marketing plan for UK digital media player

WORDS:
1500
DATE:
2008
PRICE:
19.99 GBP

The paper develops a marketing plan for a digital media player similar to iPod. Market analysis is conducted using the PESTLE and Porter's Five Forces models. The potential customer group for the product is identified, the marketing objectives are outlined. Ansoff's framework is used to decide on the marketing strategy that should be implemented by the organization. Monitoring and control measures are outlined to ensure that the organization is meeting its marketing objectives.

 

KEYWORDS: Marketing plan, Market Analysis, Promotional Plan, PESTLE, Ansoff, Porters Five Force,

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