Browse our collection of papers in
Marketing Plans
C/M/581. Marketing Plan for the Re-branding of Amouage - the Most Valuable Perfume in the World
- WORDS:
- 7000
- DATE:
- 2007
- PRICE:
- 79.99 GBP
The paper offers a marketing plan for the re-launch of Amouage, an established Arabian brand with products ranging from sophisticated perfume to the home fragrances. The paper relies on qualitative data and follows an interpretive research approach. A literature review is provided to establish the theoretical base of the study. Analysis is conducted of the macro environment of the brands' domestic market 'Oman' using the PESTEL model. The micro environment is analysed using SWOT and Porter's Five Forces models. Conclusions are made about the company's potential in the perfumery industry.
KEYWORDS: Amouage, marketing plan, SWOT, Porters Five Forces, PESTEL,
Other Papers On: Amouage
Other Papers On: Marketing Plans
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
marketing plan strategic uk business strategy product company launch market development planning international media expansion mobile service brand plc tesco hotel university start london indian chocolates restaurant hotels spain shop research biscuits spencer coffee marks ford sport agency sainsbury hunting c luxury lucozade carlsberg proposal martin aston study music live launching spa review online china drinks design communication examination phone fictional implementation menu reiss introducing toyota virtual focus adidas introduction pub investment world real energy audit car gaming system sony vodafone holidays cafe support store star office west coop swot shiseido bangkok malta resort marriott razzle polemidion manufacturer kits lvcva curry ebury al fresco global sunseeker cmf resources human inn birch situation future lan america latin ferrero thorntons web caf soft fentimans sweden time peppercorn scents genuine com primark academy poland offices cup frozenbake fragrances rede care parle vocational training centre education cakes booze lewis john jake advertising pakistan entry camera kodak kenya urban blackberry negro toblerone campaign bulgarian consumer objectives zurich ipad grange amazon shampoo chic line production ppp website artist unsigned publicity stuva ikea sales ecover kindle promotion presentation mcrice mcdonalds students integrated birmingham current evaluation nero caffe rough trade television software records ltd coty perspectives operations savoy tui adobe snapple pepper dr advertisement cosmetic prepare plans pringles santana halfords hull festival jazz harmonic course short station bp sunsail kingston inniskillin programme canada wine restoration direct carphone products introduce warehouse environmental club fitness jjb cole abel branding re biotech amouage valuable france godiva perfume interior firm malaysia organic black airlines salvation sushi zang army green positioning smart player digital heavy equipment nightwear easyjet clinical pre perspective apparel lloyds centrica burger bank destination tourism david orchestra implication iranian family starting record chinese singapore label australia british yorkshire monsoon footwear budget markstart hermes nonexistent seafood internet independent railcard persons playstation skytrek aerial chain jetblue bar video cookies fortune prime decline asda toy eye win atos hyundai india choice country fm heineken boxed nestl usa kinetic sing five middle entering principles prasad ruzzle boots cuisine caroll french oxygen moisturiser facial concert silverjet penetrating bacardi fat advising east bicycle giant medical dominos foods mccain pizza communications promotional leicester alliance ipod beer greece nando lizarran unilever absolut organisation role travel goodyear tyre practice theory rubber cheese baileys rocket innocent vodka radio womens hotshots magazine japanese
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
WOW. Thanks so much for the lightning quick response and superb customer service.Vicky
