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Marketing Plans
C/M/342. Adidas Footwear Marketing Plan UK
- WORDS:
- 4000
- DATE:
- 2006
- PRICE:
- 49.99 GBP
The report has been designed to present the strategic marketing plan for the next 5 years for Adidas footwear in the UK. The report looks at the internal environment with the help of value chain and company background, external environment with the help of PEST analysis and competitive environment with the help of Porter's five forces. Based on these analyses a 5 year marketing plan has been presented for the retention and attracting new customers in a highly competitive market. The report also presents implementation plan, budget and evaluation of the strategy.
KEYWORDS: Marketing, Plan, Strategy, Porters Five Forces, Marketing mix, Adidas, Footwear,
Other Papers On: Adidas Group
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Thanks for the coursework, it has been received and it has been a tremendous help to me.Myra
