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Marketing Plans

C/M/2524. A marketing and publicity plan for an unsigned music artist

WORDS:: 3700
DATE:: 2012
PRICE:: 39.99 GBP

This paper presents a marketing and publicity plan for John Strand, an unsigned country music artist in the UK. The paper presents a general overview of the artist, and follows with an evaluation of the marketing methods used. Public relation targets are detailed, along with information regarding the target audience. Consumer traits and market segmentation are looked at, and this is followed by the marketing mix. The paper then assesses advertising aspects regarding the consumers and trade audience, and also looks at strategic marketing initiatives like sponsorships and merchandising. The marketing and public relations budgets are examined before an evaluation is carried out.

KEYWORDS: Marketing plan, publicity plan, marketing, public relations, target audience, market segmentation, marketing mix, trade audience, sponsorships, merchandising,