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Marketing Plans
C/M/2463. Strategic analysis and marketing plan of PPP website
- WORDS:
- 1800
- DATE:
- 2012
- PRICE:
- 19.99 GBP
The paper offers a strategic analysis and a marketing plan for the launch of an online community of university students by a fictitious company PPP. The goals and challenges of creating a PPP website are outlined, analysis of the product is conducted using the models of PEST, Porter’s Five Forces, competitor analysis and SWOT. Market segmentation and marketing strategies of the website are detailed using the marketing mix (4P) model.
KEYWORDS: Strategic analysis, marketing plan, PPP website, PEST, SWOT, Porter’s Five Forces, competitor analysis, marketing mix,
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