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Marketing Plans
C/M/2456. Marketing plan for new shampoo product of P&G
- WORDS:
- 2000
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper looks at the new shampoo product Clairol produced by Proctor and Gamble (P&G) as an extension of their Herbal Essences brand. A marketing plan for the introduction of Clairol to the UK market is developed analysing the product’s objectives, market segmentation, target market, positioning and marketing mix.
KEYWORDS: Marketing plan, new shampoo product, Clairol, Proctor and Gamble, P&G, marketing mix,
Other Papers On: New product development
Other Papers On: Marketing Plans
Other Papers On: Procter and Gamble
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