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Marketing Plans
C/M/219. Strategic Marketing Plan for a New Investment Bank in Australia
- WORDS:
- 4100
- DATE:
- 2005
- PRICE:
- 49.99 GBP
This report presents a strategic marketing plan for a new small investment bank of Capital Investment Partners ltd in Australia. The paper considers portfolio analysis of Boston Consulting Group (BCG) matrix, the GE/McKinsey multifactor matrix and the framework of Porters Five Competitive Forces. And it provides further analysis of marketing segmentation and service marketing mix.
KEYWORDS: strategic, marketing, plan, investment, bank, australia,
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