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Marketing Plans
C/M/2165. Media for Marketing and Advertising plan for Jake London
- WORDS:
- 2050
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines Jake London, a small fashion label and aims to develop an advertising plan for the brand. The paper begins by outlining different modes of marketing and assesses media like radio, television, magazines, newspapers, postal, celebrity, TV Shows, and billboards. The paper then looks at segmentation, namely demographic, geographic, and psychographic. The advertising plan is then presented detailing the objectives, duration, competition, budget, and target market.
KEYWORDS: Jake London, fashion, advertising plan, marketing, radio, television, magazines, newspapers, postal, celebrity, TV Shows, billboards, demographic segmentation, geographic segmentation, psychographic segmentation!,
Other Papers On: Jake London
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Other Papers On: Segmentation, Targeting and Positioning
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