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Marketing Plans

C/M/1221. Marketing plan for a start-up business The Rede Room

WORDS:
3000
DATE:
2009
PRICE:
39.99 GBP

The paper reports on the development of a marketing plan for a new business The Rede Room, a tea room in Hertfordshire, presenting the rationale for the business, and analysing their main competitors, market positioning, target customers, promotional strategies, etc. The methods of desk and field market research are described, the results of the research are applied to the marketing plan development.

 

KEYWORDS: Market Research, Marketing Plan, The Rede Room,

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