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Marketing Plans

C/M/1188. Sunseeker in Malta: marketing audit and marketing plan

WORDS:
4000
DATE:
2009
PRICE:
49.99 GBP

The paper looks at the global marketing strategy of Sunseeker, a company manufacturing luxury yachts, examining their entry to Malta. A marketing audit and a marketing plan for Sunseeker is developed. SWOT, PEST, Ansoff and BCG analysis of the company’s internal and external environment is conducted.

 

KEYWORDS: Sunseeker, Malta, new market entrance, Market audit, marketing plan, SWOT, Ansoff, BCG, PEST,

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