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Marketing Plans
C/M/1164. Marketing plan for Razzle Holidays
- WORDS:
- 3200
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper presents a marketing plan for the travel and tourism company Razzle Holidays to penetrate the outbound travel and tourism market with self-arranged holiday services for customers. The trends and characteristics of the targeted market segment are explained, analysis is conducted of the micro-environmental factors affecting the business, their SWOT features, key marketing strategies and objectives, and marketing mix.
KEYWORDS: Razzle Holidays, marketing plan, outbound travel, tourism, SWOT, marketing mix,
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