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Marketing Plans
C/B/4161. Presentation. Marketing for younger students at The Open University
- WORDS:
- 0
- ADD-ONS:
- 21 SLIDES
- DATE:
- 2011
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- 19.99 GBP
This presentation focuses on The Open University (OU) in relation to marketing for younger students. The presentation begins by presenting background information on OU, and follows with a discussion regarding consumer base. The business context is discussed, both internally and externally. The external context is examined through use of the PEST analysis tool. The opportunities and threats that face the institution are highlighted, followed by an evaluation of their key marketing objective. The key target audience is identified, and this is followed by a discussion of the creative marketing proposition. The tools and media channels that will be used are assessed before conclusions are made.
KEYWORDS: Presentation, The Open University, marketing, students, consumer base, PEST, opportunities, threats!,
Other Papers On: PEST Analysis
Other Papers On: Marketing Plans
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Keywords Tag Cloud
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