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Marketing Plans

C/B/4006. Strategic marketing plan for 20:20 Mobile

WORDS:
6050
DATE:
2011
PRICE:
69.99 GBP

This paper focuses on 20:20 Mobile, a distributer of mobile phone products, and aims to develop a strategic plan for their products and services. The paper begins by providing information on the company, which is then followed by a SWOT analysis. The paper then looks at the consumer audit through use of the 4M’s model, which is then followed by a Porters five forces analysis. The last two sections of the paper looks at customer relationship management, IT and E-Commerce strategies, and the future strategy for the company.

 

KEYWORDS: 20:20 Mobile, mobile phone industry, strategic plan, SWOT, 4M’s, Porters five forces, consumer audit, customer relationship management, IT Strategy, E-Commerce strategy!,

 
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