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Marketing Plans

C/B/3986. Strategic analysis and marketing plan for Kodak's new camera

WORDS:
4150
DATE:
2011
PRICE:
49.99 GBP

The paper examines strategic and marketing aspects of EasyTouch camera, a new digital product of Kodak, conducing PESTEL analysis of its external market and internal SWOT analysis of the company, providing description of the product, and developing its marketing plan with regard to segmentation, targeting, positioning, e-business, etc.

 

KEYWORDS: Kodak, EasyTouch camera, PESTEL, SWOT, strategic analysis, marketing plan,

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