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Marketing Plans

C/B/3945. Marketing and strategic analysis for Aston Martin

WORDS:
2750
DATE:
2011
PRICE:
29.99 GBP

The paper presents a marketing plan for the introduction of a new range of vehicles by Aston Martin. The background of the company is described, their internal and external audit is conducted using SWOT and Porter’s Five Forces analysis, respectively, strategic and marketing objectives are identified, marketing mix (4P) features are indicated.

 

KEYWORDS: Marketing plan, strategic analysis, Aston Martin, SWOT, Porter’s Five Forces, marketing mix,

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