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C/B/3837. Business plan for the development of a fictional University

WORDS:
1950
DATE:
2011
PRICE:
19.99 GBP

This paper presents a fictional business plan for an MBA dedicated university in Asia. The business is described and the paper presents the purpose of the plan. Aspects of the management process are also assessed, namely marketing, finance, recruitment, human resource, and product development. The next part of the plan compares two possible markets for entry, which are India and Vietnam. The paper concludes with the possible marketing strategy.

 

KEYWORDS: Business plan, MBA University, marketing plan, finance, recruitment, India, Vietnam, marketing strategy,

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