Browse our collection of papers in
Marketing Planning and control
C/M/1351. IBM: use of information in marketing strategy
- WORDS:
- 2250
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the corporate disasters faced by IBM in the 1990s investigating their current methods of information gathering and the use of the database. IBM marketing and organisational strategy is examined discussing their e-business approach to marketing planning in the global context.
KEYWORDS: IBM, Marketing Strategy, Global Marketing, E-Business,
C/M/1203. Role of governance and management in formulating and implementing marketing distribution strategies
- WORDS:
- 4300
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at the importance of the distribution strategy in the operations of the company. The marketing functions and the process of formulating distribution strategies are described examining various aspects of distribution channels and their peculiarities in the New Zealand company Snacks Ltd. The features of the 4Ps marketing mix relevant to the distribution function are identified.
KEYWORDS: Strategic marketing, distribution strategy, 4Ps marketing mix, distribution channel, NZ Snacks,
C/M/1180. Strategic Marketing Plan for Al Fresco Show 2009
- WORDS:
- 3200
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper presents a strategic marketing plan for the Al Fresco Show 2009 in the UK that offers outdoor activities to the visitors. The report forms a part of a complete marketing plan and looks into the time line designed for the marketing activities, marketing communication mix, strategic marketing initiatives, marketing budget and marketing control measures.
KEYWORDS: Al Fresco Show 2009, marketing mix, event management, marketing plan,
C/M/874. Issues of Governance and Management influencing marketers distribution strategies
- WORDS:
- 1500
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper examines the functions of governance and management analysing how they influence marketers' distribution strategies, and arguing the importance for marketers to align their strategies in accordance to corporate strategies.
KEYWORDS: Governance, management, distribution, marketers,
C/M/550. Lufthansa Conference Plan: 'Customers ? Who are they and what are they thinking?'
- WORDS:
- 1600
- DATE:
- 2007
- PRICE:
- 19.99 GBP
This paper considers the planning of conference entitled 'Customers ? Who are they and what are they thinking?', hosted by the Lufthansa, the German airline. 3 alternative London venues are considered according to a set of defined requirements, and one is chosen from these to host the event. Following this, and a budget is drawn along with a framework for assessing the event's success.
KEYWORDS: Lufthansa, Event, Conference, Planning, London,
C/M/570. 'Philip Kenny Designs ? Crafting an exclusive homeware brand' ? case study analysis
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The study analyzes the following case study: Carroll, C. and M. O'Connell, 2004, 'Philip Kenny Designs? Crafting an exclusive homeware brand', Cases in Irish Marketing Management, MII. It examines the changing marketing and competitive environment and comments on the organizations marketing planning approach. It identifies growth strategies for the organization in the wake of internal difficulties and external threats and suggests ways in which Phillip Kenny can successfully compete in the marketplace.
KEYWORDS: Ansoff growth strategies, Porters five forces, home wares market, SWOT, competitive s,
E/M/105. Marketing planning: benefits, limitations, solutions
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the role of marketing planning (MP) reviewing related academic literature, highlighting the benefits and limitations of MP, and offering proposals on MP improvement. The issues of scenario planning are critically discussed.
KEYWORDS: Marketing planning, scenario planning,
E/M/149. Benefits of strategic marketing planning for businesses
- WORDS:
- 1500
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper examines the applications of the strategic marketing planning (SMP) theory reviewing the stages of the SMP process, highlighting the importance of PEST, SWOT, and product life cycle (PLC) analytical models and discussing the benefits of SMP for businesses.
KEYWORDS: strategic marketing planning, PEST, SWOT, PLC,
E/M/171. Compare and contrast five key issues of the event planning stage in relation to a major indoor international conference or exhibition and a major outdoor music festival
- WORDS:
- 3500
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines the keys to successful marketing planning and applying it to the tasks of marketing an exhibition/conference and a music festival. The issues of promotion, catering, HRM, communications, safety, risk management, etc. are discussed.
KEYWORDS: Marketing plan, conference, exhibition, music festival,
E/M/73. Report on start-up business in Seoul
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on Rainbow Vending, a start-up business in Seoul, reviewing the Korean umbrella market and weather conditions, the environment of Seoul, the marketing planning process, etc. Analysis of the company is conducted along the lines of PEST, Porter’s five forces, SWOT, market STP, Porter’s generic strategy, etc. Their financial plan is discussed.
KEYWORDS: Start-up business, umbrella, Seoul, planning,
P/M/679. Marketing campaign planning for YPRC (Young Persons Railcard)
- WORDS:
- 4000
- DATE:
- 2006
- PRICE:
- 49.99 GBP
The paper reports on the preparation for an integrated marketing campaign aimed to increase the penetration of YPRC (Young Persons Railcard) and its rail usage among the existing card holders. YPRC is analysed using SWOT and STP (segmentation, targeting and positioning) models, the companys objectives and strategies in conducting the campaign are outlined, the budget allocations are identified, the effectiveness of the campaign advertising is evaluated.
KEYWORDS: Marketing campaign, YPRC, SWOT, STP, planning,
C/M/179. Hotel Marketing Planning
- WORDS:
- 1500
- DATE:
- 2005
- PRICE:
- 19.99 GBP
This paper is based on a case study of recently taken over and refurbished hotel in the UK. The aim of the new management of the hotel is to prepare a marketing plan and therefore, they require an account of information required for marketing planning and decision making, which are described by the means of this report. Furthermore, the report highlights and critically assesses the informational sources available to the organisation internally and externally, providing the examples. The information is also challenged as a subject to cost effectiveness and reliability. Finally, the research is making conclusions and recommendations based upon the evaluations.
KEYWORDS: hotel, marketing, planning,
C/M/181. Hotel Marketing - The Information Required for Effective Marketing Planning and Decision Making
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
This paper is based on a case study of recently taken over and refurbished hotel in the UK. The aim of the new management of the hotel is to prepare a marketing plan and therefore, they require an account of information required for marketing planning and decision making, which are described by the means of this report. Furthermore, the report highlights and critically assesses the informational sources available to the organisation internally and externally, providing the examples. Moreover, report also includes discussion of such issues as use of Porter's 5 Forces Model, SWOT, reliability of the information and sources and quality vs. cost-effectiveness of information. Finally, the research is making conclusions and recommendations based upon the evaluations.
KEYWORDS: hotel, marketing, -, information, required, effective, marketing, planning, decision,
C/M/198. Strategic Market Entry and International Marketing Planning
- WORDS:
- 3100
- DATE:
- 2005
- PRICE:
- 39.99 GBP
This report analyses a case study of furnishing company, producing curtains, rugs and soft, that desires to expand into the American and European market. The author describes the potential market entry in the form of alliance and presents an outline of international marketing plan for the company.
KEYWORDS: strategic, market, entry, international, marketing, planning,
P/M/375. Marketing Planning
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper is a discourse on the subject of marketing planning. The definition of a marketing plan is given, its importance in business practices is explained. Obstacles to the implementation of a marketing plan are outlined, typical shortcomings in market planning are discussed.
KEYWORDS: marketing, planning,
P/M/266. What are the barriers to implementing a marketing plan and what can be done to overcome them?
- WORDS:
- 2500
- DATE:
- 2004
- PRICE:
- 29.99 GBP
This essay analyses the barriers to implementing a marketing plan and suggest the ways to overcome them. The essay also looks at the organizational constraints and operational barriers.
KEYWORDS: barriers, implementing, marketing, plan, overcome, them,
P/M/126. Is it true that all organisations can adopt marketing planning successfully?
- WORDS:
- 4300
- DATE:
- 2003
- PRICE:
- 49.99 GBP
This report explored the concept of marketing planning. It consists of the following sections: what is marketing planning, Advantages of Marketing Planning, Barriers to Marketing Planning and how to overcome these barriers. writer argues, that in theory all companies can adopt marketing planning although in reality the successfulness of its implementation will vary according to the managerial, human resources, cultural comprehension, communication, strategic resources and operational forces of the organisation.
KEYWORDS: true, organisations, adopt, marketing, planning, successfully,
P/M/286. Examine how models of strategic marketing planning can help in practice
- WORDS:
- 1500
- DATE:
- 2003
- PRICE:
- 19.99 GBP
This essay aims to examine how models of strategic marketing planning can help in practice. Several models are being analysed including BCG matrix, Product Life-cycle and Ansoffs matrix.
KEYWORDS: examine, models, strategic, marketing, planning, help, practice,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
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- E-Commerce and E-Business
- Economics
- Education
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- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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