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Marketing Planning and control

P/M/375. Marketing Planning

WORDS:
2000
DATE:
2005
PRICE:
29.99 GBP

The paper is a discourse on the subject of marketing planning. The definition of a marketing plan is given, its importance in business practices is explained. Obstacles to the implementation of a marketing plan are outlined, typical shortcomings in market planning are discussed.

 

KEYWORDS: marketing, planning,