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Marketing Planning and control
P/M/286. Examine how models of strategic marketing planning can help in practice
- WORDS:
- 1500
- DATE:
- 2003
- PRICE:
- 19.99 GBP
This essay aims to examine how models of strategic marketing planning can help in practice. Several models are being analysed including BCG matrix, Product Life-cycle and Ansoffs matrix.
KEYWORDS: examine, models, strategic, marketing, planning, help, practice,
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