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Marketing Planning and control

E/M/73. Report on start-up business in Seoul

WORDS:
2500
DATE:
2006
PRICE:
29.99 GBP

The paper reports on Rainbow Vending, a start-up business in Seoul, reviewing the Korean umbrella market and weather conditions, the environment of Seoul, the marketing planning process, etc. Analysis of the company is conducted along the lines of PEST, Porter’s five forces, SWOT, market STP, Porter’s generic strategy, etc. Their financial plan is discussed.

 

KEYWORDS: Start-up business, umbrella, Seoul, planning,

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