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Marketing Planning and control
E/M/171. Compare and contrast five key issues of the event planning stage in relation to a major indoor international conference or exhibition and a major outdoor music festival
- WORDS:
- 3500
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines the keys to successful marketing planning and applying it to the tasks of marketing an exhibition/conference and a music festival. The issues of promotion, catering, HRM, communications, safety, risk management, etc. are discussed.
KEYWORDS: Marketing plan, conference, exhibition, music festival,
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Keywords Tag Cloud
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