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Marketing Planning and control

C/M/874. Issues of Governance and Management influencing marketers distribution strategies

WORDS:
1500
DATE:
2008
PRICE:
19.99 GBP

The paper examines the functions of governance and management analysing how they influence marketers' distribution strategies, and arguing the importance for marketers to align their strategies in accordance to corporate strategies.

 

KEYWORDS: Governance, management, distribution, marketers,

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