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Marketing Planning and control
C/M/570. 'Philip Kenny Designs ? Crafting an exclusive homeware brand' ? case study analysis
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The study analyzes the following case study: Carroll, C. and M. O'Connell, 2004, 'Philip Kenny Designs? Crafting an exclusive homeware brand', Cases in Irish Marketing Management, MII. It examines the changing marketing and competitive environment and comments on the organizations marketing planning approach. It identifies growth strategies for the organization in the wake of internal difficulties and external threats and suggests ways in which Phillip Kenny can successfully compete in the marketplace.
KEYWORDS: Ansoff growth strategies, Porters five forces, home wares market, SWOT, competitive s,
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