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Marketing Planning and control
C/M/550. Lufthansa Conference Plan: 'Customers ? Who are they and what are they thinking?'
- WORDS:
- 1600
- DATE:
- 2007
- PRICE:
- 19.99 GBP
This paper considers the planning of conference entitled 'Customers ? Who are they and what are they thinking?', hosted by the Lufthansa, the German airline. 3 alternative London venues are considered according to a set of defined requirements, and one is chosen from these to host the event. Following this, and a budget is drawn along with a framework for assessing the event's success.
KEYWORDS: Lufthansa, Event, Conference, Planning, London,
Other Papers On: Lufthansa Group
Other Papers On: Marketing Planning and control
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