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Marketing Planning and control

C/M/198. Strategic Market Entry and International Marketing Planning

WORDS:
3100
DATE:
2005
PRICE:
39.99 GBP

This report analyses a case study of furnishing company, producing curtains, rugs and soft, that desires to expand into the American and European market. The author describes the potential market entry in the form of alliance and presents an outline of international marketing plan for the company.

 

KEYWORDS: strategic, market, entry, international, marketing, planning,

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