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Marketing Planning and control

C/M/1767. Marketing planning for Sunsail Ltd

WORDS:
3650
DATE:
2010
PRICE:
39.99 GBP

This paper presents the process of marketing planning for Sunsail Ltd, an international leisure travel company, who plan to expand their company in countries like Hong Kong. The paper begins by discussing the company’s mission and objectives. The paper aims to set up marketing objectives, and aims to design a marketing plan for the company. In order to do this the paper provides strategic analysis, using PEST analysis, SWOT analysis, Porter’s five forces analysis, and Porter’s growth strategy. The paper examines the market segmentation and marketing planning process. The market and company audit is examined. A marketing mix is provided, and the paper concludes by summarising the financial considerations.

 

KEYWORDS: Marketing planning, Sunsail Ltd, international leisure travel company, Hong Kong, marketing objectives, marketing plan, SWOT, PEST, porters five forces, porters growth strategy, market segmentation, market audit, company audit, marketing mix!,

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