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Marketing Planning and control

C/M/1351. IBM: use of information in marketing strategy

WORDS:
2250
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the corporate disasters faced by IBM in the 1990s investigating their current methods of information gathering and the use of the database. IBM marketing and organisational strategy is examined discussing their e-business approach to marketing planning in the global context.

 

KEYWORDS: IBM, Marketing Strategy, Global Marketing, E-Business,

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I have received the paper and thank you for your great work. Rahim