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Marketing Planning and control
C/M/1180. Strategic Marketing Plan for Al Fresco Show 2009
- WORDS:
- 3200
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper presents a strategic marketing plan for the Al Fresco Show 2009 in the UK that offers outdoor activities to the visitors. The report forms a part of a complete marketing plan and looks into the time line designed for the marketing activities, marketing communication mix, strategic marketing initiatives, marketing budget and marketing control measures.
KEYWORDS: Al Fresco Show 2009, marketing mix, event management, marketing plan,
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