Browse our collection of papers in
Marketing Mix
C/M/1333. Marketing Mix of McDonalds
- WORDS:
- 1050
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper presents marketing mix of McDonalds analysing its product, promotion, price and place - the 4p’s of marketing of McDonalds Corporation.
KEYWORDS: Marketing Mix, McDonalds, 4p,
S/M/531. 4Ps framework in relationship marketing
- WORDS:
- 2850
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the relevance of the 4Ps analysis for relationship marketing (RM) providing a review of related literature, critically discussing different approaches to the 4Ps paradigm and different strategic frameworks for RM including Anglo-Australian model, North American model, etc.
KEYWORDS: 4Ps, relationship marketing,
S/M/525. Strategic marketing analysis of Microsoft's games console X-box
- WORDS:
- 2700
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the segmentation, targeting and positioning of the Microsoft's sixth- generation games console X-box describing the company's competitors, conducting PEST analysis of their external environment, exploring their market position and marketing mix (4Ps) features.
KEYWORDS: Marketing, Microsoft, X-box, games console, PEST, marketing mix,
C/M/1251. Marketing mix analysis of Adidas Footwear UK
- WORDS:
- 500
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper analyses the marketing mix features of Adidas Footwear UK evaluating their Product, Place, Price and Promotion strategies and the role of these strategies in the company’s development.
KEYWORDS: Adidas Footwear UK, Marketing Mix,
C/B/1757. UK retail firms and Internationalisation
- WORDS:
- 2900
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the situation in the UK retail industry and the prospects of the retailers to go global. Theories of internationalisation are reviewed outlining the factors behind competitive advantage in the retail industry, addressing the issues of the retail marketing mix and brand management, discussing the strategies of internationalisation, and analysing the example of Sainsbury's, the international British food retailing chain.
KEYWORDS: retail marketing, competitive advantage, internalisation, marketing mix, brand, Sainsbury's,
C/M/1203. Role of governance and management in formulating and implementing marketing distribution strategies
- WORDS:
- 4300
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at the importance of the distribution strategy in the operations of the company. The marketing functions and the process of formulating distribution strategies are described examining various aspects of distribution channels and their peculiarities in the New Zealand company Snacks Ltd. The features of the 4Ps marketing mix relevant to the distribution function are identified.
KEYWORDS: Strategic marketing, distribution strategy, 4Ps marketing mix, distribution channel, NZ Snacks,
C/B/1725. Internationalisation of HOBBS through franchising
- WORDS:
- 5300
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper examines the ability of HOBBS, a UK based fashion retailer, to choose franchising as a strategic mode towards internationalisation. References are made to the agency theory applying it to the company’s expansion to the international market. Marketing mix (7P) analysis of HOBBS is conducted.
KEYWORDS: Internationalization, HOBBS, franchising, agency theory, 7P, marketing mix,
C/M/1181. Marketing strategy for McDonald's new product
- WORDS:
- 2600
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper presents a marketing strategy for a new product McBaked Fries launched by McDonald’s offering a brief market review of McDonald’s, identifying their marketing objectives and market segmentation, examining the target market for the new product, its positioning in the consumers’ minds, and marketing mix (4P) features. A brief costing structure of the marketing strategy of McBaked Fries is provided including the estimated returns on the investment.
KEYWORDS: McDonald’s, marketing strategy, new product, marketing mix,
C/M/1171. Product Marketing
- WORDS:
- 1000
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the difference between product and service marketing explaining the use of the marketing mix (4Ps) perspective, discussing the role of trends in product policy, comparing the approaches to branding and positioning in different countries, and assessing the need of new product development.
KEYWORDS: Marketing, branding, positioning, new product development, marketing mix,
C/M/1170. Global Marketing Exam Notes: Insight into Market Entry
- WORDS:
- 800
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper provides global marketing exam notes outlining main international market entry strategies, the marketing mix implications of their implementation and alternative global marketing strategies. Advantages and disadvantages of each are identified and compared.
KEYWORDS: Global marketing, International Marketing, Marketing strategies, Market entry, Marketing Mix,
C/B/1642. Retail Firms and Internationalization: Case Study of After Sunset
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the prospect for the retail company After Sunset to expand their business to global markets. Theoretical frameworks are reviewed to explain the basis of retail competitive advantage for the company. Implications of their internalization are analyzed along the lines of the retail marketing mix (4P) and brand management. Operational challenges confronted by retailers under globalization are discussed.
KEYWORDS: retail marketing, competitive advantage, internalisation, marketing mix, brand management, After Sunset,
C/B/1519. Change and continuity in the contemporary business world with a focus on McDonald's
- WORDS:
- 1600
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at McDonald's global environment and success factors addressing the issues of globalization, conducting marketing mix analysis, identifying the key drivers of change and their impact on McDonald's. The notion of flat world is discussed with reference to McDonald's.
KEYWORDS: Globalization, Change, Marketing Mix, competitive advantage, Flat World, McDonalds,
C/M/1048. McDonald's Corporation: Marketing Strategy Analysis
- WORDS:
- 2300
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the marketing strategy of McDonald's Corporation from a global perspective using marketing mix analysis. The plan to win strategy adopted by the company in 2003 is described tracing its development till early 2009. The use of information in adopting the current marketing strategy is highlighted showing the relationship between marketing, organizational strategy and company's current e-business strategy.
KEYWORDS: McDonalds, Marketing, Strategy, Marketing Mix, E-Business, Promotional Mix,
C/M/1050. Marketing Research for Boots Group Plc
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper presents a marketing plan for Boots who are launching a new brand for winter 2009. The marketing plan looks into the recent trends in the health and beauty industry identifying the market gap and the target market for the Boots new range of products. Marketing mix analysis is conducted suggesting communication tools that can be used to promote the range.
KEYWORDS: Boots, Health and Beauty, Marketing Mix, Communication tools,
C/M/1053. Marketing Mix is Crucial to Managing Marketing Performance
- WORDS:
- 740
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper validates the importance of marketing mix in improving organizations' marketing efforts. Customers' and competitors' perspectives are considered, different routes of bringing products to the markets are analyzed.
KEYWORDS: Marketing mix, Market share,
C/M/1010. Natura Cosmetics: entry strategy to Russian market
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the strategy of the Brazilian manufacturer Natura Cosmetics that plans to expand to Russia conducting macro-environmental analysis of the Russian market (PEST), identifying the key challenges and opportunities associated with the market, discussing appropriate entry modes and suggesting recommendations about the entry strategy along the lines of the marketing mix.
KEYWORDS: Natura Cosmetics, Russian market, PEST, market entry,
C/M/1021. Strategy of Recent Marketing Innovation in Financial Services Industry
- WORDS:
- 3200
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the success and business development of the financial services industry using ING Direct UK as a case study and discussing their recent successful marketing innovation. The company's marketing strategy is evaluated along the lines of the marketing mix model and Porter's generic strategy model.
KEYWORDS: ING, Porters generic strategy, growth, screening matrix, marketing mix, financial se,
C/M/1027. Consumer Behaviour and Decision Making
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the concepts of consumer behaviour and marketing mix (4Ps) identifying the factors that can affect buying decision making, i.e. psychological motivation, family influence, price and quality perceptions, people's attitudes, etc. A postmodernism perspective on customer behaviour is presented, the positive and negative aspects of choice are discussed, suggestions are made about marketing mix strategies that can help British Heart Foundation in their health promotion and fund raising programmes.
KEYWORDS: Consumer behaviour, marketing mix, British Heart Foundation, 4P, buying decision maki,
C/M/1029. Approach to International Marketing Mix by Tesco Plc
- WORDS:
- 3100
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper assesses the approach of Tesco to the international marketing mix describing the company's success in foreign markets, highlighting the arrears that need consideration and offering suggestions about the ways of improving future international business strategies.
KEYWORDS: International Marketing, foreign market, Tesco, marketing mix,
C/B/888. Marketing Mix and Value Chain analysis of British Airways
- WORDS:
- 6000
- DATE:
- 2008
- PRICE:
- 69.99 GBP
The paper presents a case study of British Airways (BA) examining the company's value and conducting their Porter's value chain analysis. The key marketing concepts (4Ps) are described, academic literature related to relationship marketing is reviewed and applied to the BA practices. The implementation of the Six Sigma system to create value is discussed, the issues of HR management in are addressed highlighting the benefits of Six Stigma to BA.
KEYWORDS: British Airways, BA, value, Porters value chain, marketing mix, 4Ps, Six Sigma,
C/B/901. Marketing at Dell
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the marketing process explaining target marketing, analyzing the components of the market mix and applying the marketing mix to different market segments by using the example of Dell to illustrate the concepts. The activities of the sales function and the marketing functions in Dell are explored analysing the PEST factors in Dell's business environment and micro-environmental stakeholder objectives. A profile of Dell's model customer groups is examined, the difference between the marketing mix of goods producing and service providing companies is explained considering the choice of distribution channel, psychological pricing, advertising problems, etc.
KEYWORDS: Dell, marketing mix, PEST, micro-environmental,
C/M/723. Proposal. Exploring key marketing mix requirements for an MMO game
- WORDS:
- 2400
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper offers a research proposal into the key success factors of video games known as massively multiplayer online (MMO) games describing the notion of MMO and offering a study of consumer behaviour related to MMO games. Research aims are identified, a brief review of literature on the marketing mix theory is supplied, the plan of the research is outlined.
KEYWORDS: Proposal, online games, MMO, marketing mix,
C/M/730. Impact of Internet and related technologies on Marketing Mix
- WORDS:
- 2600
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the impact that the Internet and its related technologies can have on the Marketing Mix, with specific reference to the activities of a Business to Consumer (B2C) organisation. Using the four P's model the paper highlights how the Internet presents opportunities for organisations to develop stronger customer relationships, achieve greater innovation and access new markets. It also outlines the critical challenges that the employment of Internet technologies may pose for some organisations in conducting their marketing activities.
KEYWORDS: Marketing Mix, Internet, Product, Price, Place, Promotion, Four Ps,
C/M/778. ASDA Supermarket: Electronic Business Analysis
- WORDS:
- 3300
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines electronic marketing analysing the differences between digital marketing and traditional marketing and conducting a study of ASDA along the lines of the marketing mix models to show that e-marketing can help ASDA in their customer relationship management (CRM). Difficulties in controlling the issues of security and social responsibility are in electronic and traditional marketing are discussed.
KEYWORDS: E-marketing, Digital-marketing, CRM, 4Ps, 7Ps, ASDA, security, social responsibility,
C/M/808. Brand strategy recommendation for Food Brands Group in UK
- WORDS:
- 5400
- DATE:
- 2008
- PRICE:
- 59.99 GBP
The paper examines the current brand status of the coffee brand Percol owned by Food Brands Group in the UK. The customer segments, competitive landscape and internal analysis of Percol are presented evaluating the brand identity and personality. Recommendations are suggested about a brand strategy for Percol along the lines of the marketing mix model.
KEYWORDS: Food Brands Group, Percol, Coffee, Brand, marketing mix,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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