Browse our collection of papers in
Marketing Mix
C/M/2533. Marketing mix for Waterstones
- WORDS:
- 1050
- DATE:
- 2012
- PRICE:
- 19.99 GBP
This paper carries out a marketing mix for Waterstones, and begins by presenting background information on the organisation. The paper looks at aspects regarding Product, Place, Price, and Promotion.
KEYWORDS: Marketing mix, Waterstones,
C/M/2532. Marketing mix for MAS Holdings
- WORDS:
- 400
- DATE:
- 2012
- PRICE:
- 9.99 GBP
This paper carries out a marketing mix for MAS Holdings, an apparel manufacturer. The paper uses 6Ps of the marketing mix, namely product, people, price, place, promotion, and processes.
KEYWORDS: Marketing mix, MAS Holdings, 6Ps, product, people, price, place, promotion, processes,
C/M/2524. A marketing and publicity plan for an unsigned music artist
- WORDS:
- 3700
- DATE:
- 2012
- PRICE:
- 39.99 GBP
This paper presents a marketing and publicity plan for John Strand, an unsigned country music artist in the UK. The paper presents a general overview of the artist, and follows with an evaluation of the marketing methods used. Public relation targets are detailed, along with information regarding the target audience. Consumer traits and market segmentation are looked at, and this is followed by the marketing mix. The paper then assesses advertising aspects regarding the consumers and trade audience, and also looks at strategic marketing initiatives like sponsorships and merchandising. The marketing and public relations budgets are examined before an evaluation is carried out.
KEYWORDS: Marketing plan, publicity plan, marketing, public relations, target audience, market segmentation, marketing mix, trade audience, sponsorships, merchandising,
C/M/2510. Presentation. McDonald's Corporation in UK and India
- WORDS:
- 0
- ADD-ONS:
- 13 slides
- DATE:
- 2012
- PRICE:
- 9.99 GBP
This is a presentation of the research into McDonald’s marketing strategies in the UK and India. The background of company is described, a marketing mix (5P) analysis of McDonald’s performance in the UK and India is conducted, standardisation and adaptation strategies used by McDonalds are discussed.
KEYWORDS: Presentation, McDonald’s, UK and India, marketing mix,
C/M/2450. Marketing plan for the launch of E-Chic
- WORDS:
- 2550
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper presents a plan for a new online fashion retailing store, E-Chic, and begins by providing background information. The key terms and concepts are examined, and the paper then details the E-Chic idea. The idea creation process is provided, and the paper then highlights E-Chic’s business objectives. The marketing strategy is discussed, and then looks at market segmentation, target market, position, and provides a marketing mix. The organizational and operational plan is detailed, and this is followed by the financial plan which looks at the sales forecasting for the next three years. The implementation of the plan is detailed, and the paper then provides recommendations for the future of E-Chic.
KEYWORDS: online fashion retailing store, marketing plan, E-Chic, business plan, marketing strategy, market segmentation, target market, position, marketing mix, operational plan, organizational plan, financial plan, financial forecasting,
C/B/4321. Marketing analysis of Waterstones
- WORDS:
- 2450
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines marketing at Waterstones the book retailers. The paper begins by providing background information on the organisation, and follows with a PESTEL, SWOT, and Porters five forces analysis. Segmentation methods at Waterstones are detailed, and the paper then identifies the differences between high street and online buying decision making processes. Marketing mix variables at Waterstones are detailed, along with an evaluation of the problems they currently face. Conclusions are made regarding long and short term recommendations for the organisation.
KEYWORDS: Marketing, Waterstones, book retailer, PESTEL, SWOT, Porters five forces, segmentation, online buying, decision making processes, marketing mix!,
C/B/4303. Business plan for the development of Rainforest
- WORDS:
- 2450
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper presents a business plan for the development of a designer Indian boutique store named Rainforest. The objectives of the mission statement are detailed, along with an analysis of the mission statement, goals and objectives. A SWOT analysis is carried out, which is followed by an evaluation of target marketing, positioning and product objectives. A marketing mix (4P’s analysis) is carried out, and the paper then looks at financial aspects for the next five years.
KEYWORDS: Business plan, Indian boutique, Rainforest, mission statement, SWOT, marketing, positioning, marketing mix, 4P,
C/B/4298. Strategic Management & Communication Strategies at Harrods
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper looks at strategic management and marketing communications at Harrods. Harrods marketing objectives are detailed, and the paper examines in detail market targeting and positioning. Different options for growth strategies are highlighted through use of the Ansoff matrix. Aspects regarding competitive advantage are discussed, and the paper also carries out a marketing mix. Conclusions are made regarding recommendations, and the paper also provides a report on the aspects learnt whilst completing this paper.
KEYWORDS: strategic management, marketing communications, Harrods, marketing objectives, market targeting, market positioning, growth strategies, Ansoff matrix, competitive advantage, marketing mix!,
C/B/4192. Strategic analysis of MAS Holdings
- WORDS:
- 2200
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper performs a strategic analysis of MAS holdings, a Sri Lankan apparel manufacturer. The paper begins by providing an overview of the organisation, and this is followed by a PEST, Value Chain, SWOT, and Stakeholder analysis. The company’s strategic objectives are detailed, followed by a Marketing Mix and the Ansoff Matrix. Recommendations are based on the future direction of the company.
KEYWORDS: Strategic analysis, MAS Holdings, Apparel industry, Sri Lanka, PEST, SWOT, Value chain, stakeholder analysis, marketing mix, ansoff matrix,
C/B/4190. Dissertation. A business plan for a new events management company
- WORDS:
- 9750
- DATE:
- 2011
- PRICE:
- 99.99 GBP
This dissertation presents a business plan for the creation of a new events management company in Russia. The study carries out market research and details the responses from the primary data research collection methods. The paper provides a PEST, SWOT and Porters five forces analysis, and details the ventures unique selling points (USP). The way in which the business can be developed is discussed through use of the Harvest strategy, the BCG matrix, and the growth strategy. The marketing strategy is evaluated through use of a marketing mix, and the paper also carries out a financial analysis for the next four years. Human resource issues are then discussed, and the study concludes with a contingency plan.
KEYWORDS: Dissertation, business plan, events management company, Russia, PEST, SWOT, Porters five forces, unique selling points, USP, Harvest strategy, BCG matrix, growth strategy, Human resource, financial analysis, marketing mix, Russia,
C/B/4188. Dissertation. An analysis of tourism and marketing strategies in the luxury hotel sector in Hong Kong. Case study Shangri-La Hotel Group
- WORDS:
- 8100
- DATE:
- 2011
- PRICE:
- 89.99 GBP
This dissertation concentrates on the relationship between tourists and marketing strategies in the luxury hotel sector in Hong Kong, and uses the Shangri-La Hotel Group as a case study. The paper aims to answer the following questions: How does tourism development impact the luxury hotel sector in Hong Kong? What are the main directions for marketing strategies in luxury hotels in Hong Kong? What is the link between the degree of international/domestic arrivals and marketing strategies in the area of luxury hotels in Hong Kong? The dissertation then details the data collection and analysis techniques, before conducting an in depth literary analysis. This section examines tourism in Hong Kong, the luxury hotel sector in Hong Kong, and the characteristics of tourists. The role of services marketing, branding, business strategy planning, and the role of segmentation. The Shangri-La Hotel Group is then evaluated using the SWOT and 4P marketing analysis tools. Conclusions are made regarding recommendations.
KEYWORDS: Dissertation, Shangri-La Hotel Group, tourism, marketing strategies, luxury hotel sector, tourism development, Hong Kong, service marketing, branding, business strategy planning, segmentation, SWOT, 4P,
C/B/4186. Review of the case study “High Tech Components”
- WORDS:
- 3000
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper answers a variety of questions on a case study titled “High Tech Components”, found in Entrepreneurship and Small Business by Paul Burns. The paper begins by providing background information on the company, and is split into sections. The first section discusses the reasons why High Tech has become successful, and examines the company’s use of the SPT concept, branding, and positioning strategy. The ongoing business risks that threaten the company are assessed through use of the 4P analysis, and the paper uses Porter’s Five Forces analysis to examine the market.
KEYWORDS: High Tech Components, High Tech, SPT, branding, positioning, 4P analysis, Porter’s Five Forces, Marketing Strategy, Marketing mix,
C/M/2352. The product launch of Nintendo Wii in India
- WORDS:
- 6650
- DATE:
- 2011
- PRICE:
- 69.99 GBP
This paper examines the launch of the Nintendo Wii in India, and aims to assess the factors that the company need to consider when processing the launch. The background to the company is provided, as well as information on the product. The Indian consoles game market is discussed, and this is followed by a PEST analysis. The target market is examined, and the paper also performs a competitive analysis. The Nintendo Wii is compared to the Xbox 360 and the Playstation 3, and the paper also evaluates their target market entry strategy. The paper carries out a 4P analysis, before conclusions are made.
KEYWORDS: New product launch, Nintendo Wii, India, PEST, Xbox 360, Playstation 3, 4P,
C/M/2320. An examination of the developments in the UK fitness industry
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper examines the developments in the UK fitness industry that aim to meet the change in consumer demands. The paper begins by producing a marketing mix, and evaluates the consumer demand theory. The SEQVQUAL model is then examined, which looks at the elements costumers look for in the service they receive. The elements examined are reliability, assurance, tangibles, empathy, and responsiveness.
KEYWORDS: UK, fitness industry, marketing mix, consumer demands, consumer demand theory, SEQVQUAL, reliability, assurance, tangibles, empathy, responsiveness,
C/M/2319. Marketing mix for tourism in Tanzania
- WORDS:
- 700
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This paper presents a detailed marketing mix for tourism marketing in Tanzania. The paper examines price, people, productivity, place, process and product.
KEYWORDS: Price, people, productivity, place, process, product,
C/M/2310. An examination of M&S in Saudi Arabia
- WORDS:
- 2950
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines M&S in Saudi Arabia and assesses their marketing mix strategies. The paper begins by providing background information on the company, and follows with an analysis of the trends in the market and their competitors. Cultural diversity is assessed through use of the 4P analysis, and recommendations are made regarding public relations and direct marketing.
KEYWORDS: Public Relation, Direct Marketing, M&S, Saudi Arabia, marketing mix, Cultural diversity, 4P,
C/B/4151. Business plan for the vegetarian restaurant Veg Out
- WORDS:
- 5800
- DATE:
- 2011
- PRICE:
- 59.99 GBP
This paper presents a business plan for a vegetarian restaurant in Cheltenham named Veg Out, and begins by presenting a detailed overview of the company. A detailed description of their products and services is provided along with their mission statement. The paper carries out a SWOT analysis, and evaluates the restaurants marketing strategies and objectives, and examines the 7ps of marketing. The marketing budget is provided, and the paper details the management plan and structure. The paper then presents an operations plan, a financial plan and a contingency plan for the restaurant.
KEYWORDS: Business plan, vegetarian restaurant, Veg Out, mission statement, SWOT, marketing strategies, 7Ps, marketing budget, operations plan, financial plan, contingency plan, marketing mix,
C/M/2304. Marketing management at Nokia
- WORDS:
- 2050
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper looks at marketing management at Nokia, and aims to examine their market position from 1970 to the mid 2000s. The paper begins by providing background information on the company, and follows with a marketing mix. The paper examines the customer orientated business approach, as well as the market orientated business approach. Market segmentation is assessed in reference to Nokia before conclusions are made.
KEYWORDS: Marketing management, Nokia, market position, 1970, 2000, marketing mix, customer orientated business approach, market orientated business approach, Market segmentation,
C/B/4149. Marketing plan for Marks and Spencer
- WORDS:
- 2550
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper presents a marketing plan for Marks and Spencer, and begins by presenting background information on the company. This is then followed by a PESTEL and SWOT analysis on the company. Their key objectives are identified, and the paper then discusses market segmentation and targeting. Marketing strategies are discussed and the paper then performs a marketing mix, which evaluates the 7Ps of marketing. A branding strategy is assessed before conclusions are made.
KEYWORDS: Marketing plan, Marks and Spencer, M&S, PESTEL, SWOT, marketing mix, targeting, market segmentation, 7ps,
C/M/2299. An evaluation of the collaboration between Hermes and Bentley Motors
- WORDS:
- 3250
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper examines how successful a collaboration between the luxury brands Hermes and Bentley Motors would be. The paper begins by describing luxury branding and follows with an overview of Cooperative Branding/Brand collaboration. The different strategies that can be used to implement brand collaboration are discussed, and the advantages and disadvantages are highlighted. The paper justifies the reasons why the Bentley/Hermes collaboration could work. A marketing mix for the collaboration is performed before conclusions are made.
KEYWORDS: Collaboration, Hermes, Bentley Motors, luxury brands, Cooperative Branding, Brand collaboration, marketing mix,
C/B/4131. Business plan for a new textile design firm
- WORDS:
- 1250
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper presents a business plan for the development of a textile design firm. The paper begins by presenting the objectives of the business plan, and outlines the products and services. The mission statement is outlined, and this is followed by the firm’s goals and objectives. The paper uses the SWOT framework to provide a situational analysis for the organisation, and the marketing and product objectives are discussed. Their target market is evaluated, and the paper then makes use of the 4P analysis. The paper then looks at the finance and data aspects, and also performs a risk analysis.
KEYWORDS: Business plan, textile design firm, mission statement, SWOT, marketing, target market, 4P analysis!,
C/M/2294. Raisio PLC and consumer behaviour
- WORDS:
- 2700
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines consumer behaviour in reference to the Finnish company Raisio PLC, a producer of functional foods and functional food ingredients. The paper begins by evaluating theories of consumer behaviour, some of which include the economic view, the cognitive view, and the passive view. The paper evaluates consumers and brand relationships, as well as consumers and functional foods. Benecol (one of Raisio’s products) is evaluated in reference to consumers, and the way in which Benecol reaches consumers is assessed through use of the 4P analysis. The paper concludes with recommendations for Raisio PLC.
KEYWORDS: Consumer behaviour, functional foods, functional food ingredients, economic view, cognitive view, passive view, brand relationships, Benecol, 4p, marketing mix,
C/M/2292. An examination of the beer and lager industry in India. Case studies Kingfisher and Foster's
- WORDS:
- 1500
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper looks at the beer and lager industry in India, and focuses on Kingfisher and Foster’s. The paper begins by providing an introduction on the industry, and discusses the way in which it is expanding. Kingfisher and Fosters are examined through use of the 4P analysis, and the paper provides background information on both companies.
KEYWORDS: Beer and lager, beer and lager industry in India, Kingfisher, Foster’s, 4P, marketing mix,
C/M/2266. Dissertation. Marketing and branding strategies of Malaysia Airlines
- WORDS:
- 9050
- DATE:
- 2011
- PRICE:
- 99.99 GBP
The dissertation investigates marketing strategies adopted by Malaysia Airlines (MAS) towards branding. Literature is reviewed on the theory of marketing and branding, the features of modern air travel and airline industry, brand identity management in the airline industry, the use of analytical models of SWOT and 4P marketing mix as marketing tools, etc. The methodology of the research is based on secondary data and primary data obtained from interviews and questionnaires with MAS customers. Conclusions are made about brand identity techniques and promotional schemes that can help the airlines to gain customer attention.
KEYWORDS: Dissertation, marketing, branding strategies, Malaysia Airlines, SWOT, marketing mix,
C/B/4079. Market analysis of the Sony Play Station 3
- WORDS:
- 2150
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines Sony, and pays specific focus on the Play Station 3 (PS3), and begins by presenting the background to the PS3. The external environment assessed, and the paper examines Sony’s customers, competitors, media, and suppliers. This is followed by a SWOT analysis and an examination of their marketing strategies through use of the 4P analysis.
KEYWORDS: Sony, Play Station 3, PS3, external environment, customers, competitors, media, suppliers, SWOT, marketing strategies, 4P, marketing mix,
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- General Business
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- Human Resource Management
- International Relations
- Law
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- Management and Organisational Behaviour
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- Media, Music and Art
- Operations Management
- Philosophy
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- Science, Medicine and Nursing
- Sociology
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