Browse our collection of papers in
Marketing Mix
C/M/2647. Marketing plan for Thornton's Hull
- WORDS:
- 2850
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This paper presents a marketing plan for Thornton’s the chocolatiers in Hull. The paper begins with a SWOT analysis, and follows by discussing their marketing objectives and strategies. The strategies are discussed through use of a marketing mix, and the paper then looks at budget, implementation and control aspects.
KEYWORDS: marketing plan, Thornton’s, chocolatier, Hull, SWOT, marketing mix,
C/M/2589. Dissertation. Maximuscle's Competitive Position and Brand Perception
- WORDS:
- 15250
- DATE:
- 2011
- PRICE:
- 159.99 GBP
The dissertation investigates the position of Maximuscle in the market of sport nutrition supplements. Literature is reviewed on the theory of brand value, modern approaches to marketing, market segmentation and positioning, the process of marketing planning, analytical models of Porter’s Five Forces, marketing mix, etc. The effectiveness of Maximuscle’s marketing strategies is evaluated. The research is based on secondary data and primary data collected via questionnaires. Conclusions are made about the competitive position and brand value of Maximuscle.
KEYWORDS: Dissertation, Maximuscle, competitive position, brand perception, Porter’s five forces, marketing mix,
C/B/4496. A marketing plan for Thornton's in Hull
- WORDS:
- 3000
- DATE:
- 2012
- PRICE:
- 39.99 GBP
This paper focuses on Thornton’s Chocolates in Hull, and aims to provide a strategic marketing plan to achieve commercial success during Christmas 2011. The paper begins with a SWOT analysis, and then details strategic objectives. Product positioning is then discussed, and the paper then identifies different marketing strategies through use of a marketing mix.
KEYWORDS: Thornton’s, Christmas 2011, SWOT, Product positioning, marketing mix,
C/B/4486. A Market Analysis of the Implementation of a High Speed Rail Network in the UK
- WORDS:
- 5550
- DATE:
- 2012
- PRICE:
- 59.99 GBP
This paper examines the government’s proposal to build a high speed rail network in the UK linking London, Birmingham, Manchester and Leeds by 2030. The paper uses the PESTEL and Porters Five Forces framework to examine the proposal, and follows with a marketing mix. The paper discusses the proposed customers, namely businesses, commuters and tourists. The lessons that can be learnt from the development of the Channel Tunnel are detailed, and the paper then carries out a risk and market analysis. Conclusions are made regarding recommendations.
KEYWORDS: high speed rail network, London, Birmingham, Manchester, Leeds, 2030, PESTEL, Porters five forces, marketing mix, Channel Tunnel,
C/B/4480. Marketing management report on the Ford Motor company
- WORDS:
- 5150
- DATE:
- 2012
- PRICE:
- 59.99 GBP
This paper presents a marketing management report on the Ford Motor company, and focuses on the organizations Ford Edge Hybrid car development. The paper begins by detailing the objectives of the marketing plan through use of the marketing mix tool and through analysis of market segmentation aspects. The paper then discusses the holistic marketing concept by looking at integrated marketing, internal marketing, relationship marketing, and social responsibility marketing. A PESTEL and Porters five forces analysis is carried out before conclusions are made.
KEYWORDS: marketing management, Ford Motor company, Ford Edge Hybrid, marketing mix, market segmentation, holistic marketing concept, integrated marketing, internal marketing, relationship marketing, social responsibility marketing, PESTEL, Porters five forces,
C/M/2565. Marketing report for JCB's product/service offering plan
- WORDS:
- 3200
- DATE:
- 2012
- PRICE:
- 39.99 GBP
This paper presents a marketing report for JCB, a British construction, demolition and agricultural equipment company, and aims to provide a more cohesive product/service offering. The paper provides background information on the study and the company to begin, and follows with the marketing plan. This section starts with a SWOT and PEST analysis, and the paper then details the objectives of the marketing plan. Market segmentation is then looked at, and this is followed by a marketing mix which uses 7Ps framework. Operations and marketing integration is examined before conclusions are made.
KEYWORDS: marketing report, JCB, product/service offering, SWOT, PEST, marketing mix, 7Ps,
C/B/4476. Strategic analysis of Morrisons
- WORDS:
- 2750
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This paper performs a strategic analysis on Morrisons, a supermarket, and begins by providing background information on the company. The paper uses the porters five forces tool, as well as a PEST analysis to examine the organization. This is followed by a marketing mix which uses the 4Ps framework, and conclusions are made regarding the viability of internationalization.
KEYWORDS: Strategic analysis, Morrisons, Porters five forces, PEST marketing mix, 4Ps, Internationalization,
C/M/2547. Marketing plan for the London School of Business and Management
- WORDS:
- 2850
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This paper discusses the London School of Business and Management (LSBM), and aims to provide marketing solutions to the problems they are facing. The paper begins by detailing new product development at LSBM, and follows with a marketing mix. Marketing performance measurement aspects are detailed, and this is followed by a marketing plan for LSBM. The second section looks at the ethical aspects of the marketing plan and the marketing mix.
KEYWORDS: London School of Business and Management, LSBM, new product development, Marketing performance, marketing plan, marketing mix,
S/M/669. Marketing mix for Uniqlo
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper discusses Uniqlo, a Japanese fashion retail brand and begins by providing background information on the organization. The paper then carries out a detailed marketing mix before conclusions are made.
KEYWORDS: Uniqlo, Japanese, fashion, retail brand, marketing mix,
C/M/2533. Marketing mix for Waterstones
- WORDS:
- 1050
- DATE:
- 2012
- PRICE:
- 19.99 GBP
This paper carries out a marketing mix for Waterstones, and begins by presenting background information on the organisation. The paper looks at aspects regarding Product, Place, Price, and Promotion.
KEYWORDS: Marketing mix, Waterstones,
C/M/2532. Marketing mix for MAS Holdings
- WORDS:
- 400
- DATE:
- 2012
- PRICE:
- 9.99 GBP
This paper carries out a marketing mix for MAS Holdings, an apparel manufacturer. The paper uses 6Ps of the marketing mix, namely product, people, price, place, promotion, and processes.
KEYWORDS: Marketing mix, MAS Holdings, 6Ps, product, people, price, place, promotion, processes,
C/M/2524. A marketing and publicity plan for an unsigned music artist
- WORDS:
- 3700
- DATE:
- 2012
- PRICE:
- 39.99 GBP
This paper presents a marketing and publicity plan for John Strand, an unsigned country music artist in the UK. The paper presents a general overview of the artist, and follows with an evaluation of the marketing methods used. Public relation targets are detailed, along with information regarding the target audience. Consumer traits and market segmentation are looked at, and this is followed by the marketing mix. The paper then assesses advertising aspects regarding the consumers and trade audience, and also looks at strategic marketing initiatives like sponsorships and merchandising. The marketing and public relations budgets are examined before an evaluation is carried out.
KEYWORDS: Marketing plan, publicity plan, marketing, public relations, target audience, market segmentation, marketing mix, trade audience, sponsorships, merchandising,
C/M/2510. Presentation. McDonald's Corporation in UK and India
- WORDS:
- 0
- ADD-ONS:
- 13 slides
- DATE:
- 2012
- PRICE:
- 9.99 GBP
This is a presentation of the research into McDonald’s marketing strategies in the UK and India. The background of company is described, a marketing mix (5P) analysis of McDonald’s performance in the UK and India is conducted, standardisation and adaptation strategies used by McDonalds are discussed.
KEYWORDS: Presentation, McDonald’s, UK and India, marketing mix,
C/M/2450. Marketing plan for the launch of E-Chic
- WORDS:
- 2550
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper presents a plan for a new online fashion retailing store, E-Chic, and begins by providing background information. The key terms and concepts are examined, and the paper then details the E-Chic idea. The idea creation process is provided, and the paper then highlights E-Chic’s business objectives. The marketing strategy is discussed, and then looks at market segmentation, target market, position, and provides a marketing mix. The organizational and operational plan is detailed, and this is followed by the financial plan which looks at the sales forecasting for the next three years. The implementation of the plan is detailed, and the paper then provides recommendations for the future of E-Chic.
KEYWORDS: online fashion retailing store, marketing plan, E-Chic, business plan, marketing strategy, market segmentation, target market, position, marketing mix, operational plan, organizational plan, financial plan, financial forecasting,
C/B/4321. Marketing analysis of Waterstones
- WORDS:
- 2450
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines marketing at Waterstones the book retailers. The paper begins by providing background information on the organisation, and follows with a PESTEL, SWOT, and Porters five forces analysis. Segmentation methods at Waterstones are detailed, and the paper then identifies the differences between high street and online buying decision making processes. Marketing mix variables at Waterstones are detailed, along with an evaluation of the problems they currently face. Conclusions are made regarding long and short term recommendations for the organisation.
KEYWORDS: Marketing, Waterstones, book retailer, PESTEL, SWOT, Porters five forces, segmentation, online buying, decision making processes, marketing mix!,
C/B/4303. Business plan for the development of Rainforest
- WORDS:
- 2450
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper presents a business plan for the development of a designer Indian boutique store named Rainforest. The objectives of the mission statement are detailed, along with an analysis of the mission statement, goals and objectives. A SWOT analysis is carried out, which is followed by an evaluation of target marketing, positioning and product objectives. A marketing mix (4P’s analysis) is carried out, and the paper then looks at financial aspects for the next five years.
KEYWORDS: Business plan, Indian boutique, Rainforest, mission statement, SWOT, marketing, positioning, marketing mix, 4P,
C/B/4298. Strategic Management & Communication Strategies at Harrods
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper looks at strategic management and marketing communications at Harrods. Harrods marketing objectives are detailed, and the paper examines in detail market targeting and positioning. Different options for growth strategies are highlighted through use of the Ansoff matrix. Aspects regarding competitive advantage are discussed, and the paper also carries out a marketing mix. Conclusions are made regarding recommendations, and the paper also provides a report on the aspects learnt whilst completing this paper.
KEYWORDS: strategic management, marketing communications, Harrods, marketing objectives, market targeting, market positioning, growth strategies, Ansoff matrix, competitive advantage, marketing mix!,
C/B/4192. Strategic analysis of MAS Holdings
- WORDS:
- 2200
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper performs a strategic analysis of MAS holdings, a Sri Lankan apparel manufacturer. The paper begins by providing an overview of the organisation, and this is followed by a PEST, Value Chain, SWOT, and Stakeholder analysis. The company’s strategic objectives are detailed, followed by a Marketing Mix and the Ansoff Matrix. Recommendations are based on the future direction of the company.
KEYWORDS: Strategic analysis, MAS Holdings, Apparel industry, Sri Lanka, PEST, SWOT, Value chain, stakeholder analysis, marketing mix, ansoff matrix,
C/B/4190. Dissertation. A business plan for a new events management company
- WORDS:
- 9750
- DATE:
- 2011
- PRICE:
- 99.99 GBP
This dissertation presents a business plan for the creation of a new events management company in Russia. The study carries out market research and details the responses from the primary data research collection methods. The paper provides a PEST, SWOT and Porters five forces analysis, and details the ventures unique selling points (USP). The way in which the business can be developed is discussed through use of the Harvest strategy, the BCG matrix, and the growth strategy. The marketing strategy is evaluated through use of a marketing mix, and the paper also carries out a financial analysis for the next four years. Human resource issues are then discussed, and the study concludes with a contingency plan.
KEYWORDS: Dissertation, business plan, events management company, Russia, PEST, SWOT, Porters five forces, unique selling points, USP, Harvest strategy, BCG matrix, growth strategy, Human resource, financial analysis, marketing mix, Russia,
C/B/4188. Dissertation. An analysis of tourism and marketing strategies in the luxury hotel sector in Hong Kong. Case study Shangri-La Hotel Group
- WORDS:
- 8100
- DATE:
- 2011
- PRICE:
- 89.99 GBP
This dissertation concentrates on the relationship between tourists and marketing strategies in the luxury hotel sector in Hong Kong, and uses the Shangri-La Hotel Group as a case study. The paper aims to answer the following questions: How does tourism development impact the luxury hotel sector in Hong Kong? What are the main directions for marketing strategies in luxury hotels in Hong Kong? What is the link between the degree of international/domestic arrivals and marketing strategies in the area of luxury hotels in Hong Kong? The dissertation then details the data collection and analysis techniques, before conducting an in depth literary analysis. This section examines tourism in Hong Kong, the luxury hotel sector in Hong Kong, and the characteristics of tourists. The role of services marketing, branding, business strategy planning, and the role of segmentation. The Shangri-La Hotel Group is then evaluated using the SWOT and 4P marketing analysis tools. Conclusions are made regarding recommendations.
KEYWORDS: Dissertation, Shangri-La Hotel Group, tourism, marketing strategies, luxury hotel sector, tourism development, Hong Kong, service marketing, branding, business strategy planning, segmentation, SWOT, 4P,
C/B/4186. Review of the case study “High Tech Components”
- WORDS:
- 3000
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper answers a variety of questions on a case study titled “High Tech Components”, found in Entrepreneurship and Small Business by Paul Burns. The paper begins by providing background information on the company, and is split into sections. The first section discusses the reasons why High Tech has become successful, and examines the company’s use of the SPT concept, branding, and positioning strategy. The ongoing business risks that threaten the company are assessed through use of the 4P analysis, and the paper uses Porter’s Five Forces analysis to examine the market.
KEYWORDS: High Tech Components, High Tech, SPT, branding, positioning, 4P analysis, Porter’s Five Forces, Marketing Strategy, Marketing mix,
C/M/2352. The product launch of Nintendo Wii in India
- WORDS:
- 6650
- DATE:
- 2011
- PRICE:
- 69.99 GBP
This paper examines the launch of the Nintendo Wii in India, and aims to assess the factors that the company need to consider when processing the launch. The background to the company is provided, as well as information on the product. The Indian consoles game market is discussed, and this is followed by a PEST analysis. The target market is examined, and the paper also performs a competitive analysis. The Nintendo Wii is compared to the Xbox 360 and the Playstation 3, and the paper also evaluates their target market entry strategy. The paper carries out a 4P analysis, before conclusions are made.
KEYWORDS: New product launch, Nintendo Wii, India, PEST, Xbox 360, Playstation 3, 4P,
C/M/2320. An examination of the developments in the UK fitness industry
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper examines the developments in the UK fitness industry that aim to meet the change in consumer demands. The paper begins by producing a marketing mix, and evaluates the consumer demand theory. The SEQVQUAL model is then examined, which looks at the elements costumers look for in the service they receive. The elements examined are reliability, assurance, tangibles, empathy, and responsiveness.
KEYWORDS: UK, fitness industry, marketing mix, consumer demands, consumer demand theory, SEQVQUAL, reliability, assurance, tangibles, empathy, responsiveness,
C/M/2319. Marketing mix for tourism in Tanzania
- WORDS:
- 700
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This paper presents a detailed marketing mix for tourism marketing in Tanzania. The paper examines price, people, productivity, place, process and product.
KEYWORDS: Price, people, productivity, place, process, product,
C/M/2310. An examination of M&S in Saudi Arabia
- WORDS:
- 2950
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines M&S in Saudi Arabia and assesses their marketing mix strategies. The paper begins by providing background information on the company, and follows with an analysis of the trends in the market and their competitors. Cultural diversity is assessed through use of the 4P analysis, and recommendations are made regarding public relations and direct marketing.
KEYWORDS: Public Relation, Direct Marketing, M&S, Saudi Arabia, marketing mix, Cultural diversity, 4P,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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Thanx for the paper. I got it and would like to have few more in the future.G.Patel
