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Marketing Mix

C/T/76. Encounter Festival in Roswell

WORDS:
890
DATE:
2008
PRICE:
9.99 GBP

The paper examines the marketing mix tactics of Encounter Festival which is held annually in Roswell. Recommendations are provided to increase the level of income and the numbers of tourists arriving to the town to take part in the event.

 

KEYWORDS: Marketing mix, marketing, Roswell festival, UFO, marketing, travel and tourism,

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