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Marketing Mix

C/M/345. Marketing Mix of ISPs

WORDS:
3100
DATE:
2006
PRICE:
39.99 GBP

The report is aimed at analyzing the marketing mix of internet service providers (ISPs) with the help of relevant and in depth literature review. The report uses the 7Ps marketing mix for service industries and has been divided into two major parts i.e. the marketing mix adopted by the ISPs and their impact on the usage of internet. The study has been conducted with the help of secondary data from theorists as well as practitioners in the field and has a mixed approach from different perspectives.

 

KEYWORDS: ISP, Internet Service Providers, Marketing Mix, Internet, Service Industry,

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