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Marketing Mix

C/M/2533. Marketing mix for Waterstones

WORDS:
1050
DATE:
2012
PRICE:
19.99 GBP

This paper carries out a marketing mix for Waterstones, and begins by presenting background information on the organisation. The paper looks at aspects regarding Product, Place, Price, and Promotion.

 

KEYWORDS: Marketing mix, Waterstones,

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