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Marketing Mix

C/M/1499. Lidl and Sainsbury's comparative analysis

WORDS:
2650
DATE:
2010
PRICE:
29.99 GBP

The paper reports on the competitive performance of Lidl and Sainsbury’s presenting a marketing mix analysis of the two companies, examining their operations strategies and exploring the growth opportunities and threats of their long-term development.

 

KEYWORDS: Lidl, Sainsbury’s, marketing mix, operation strategy,

 
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