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C/M/1423. Penetration of Bebeco nursery goods to Saudi Arabia: issues of standardisation

WORDS:
3100
DATE:
2010
PRICE:
39.99 GBP

The paper examines the plan of the UK-based nursery goods company Bebeco to expand their business to Saudi Arabia (SA) discussing the company’s background and the trends that can effect their performance, addressing the issue of standardisation and adaptation to the foreign market environment, analysing standardization along the lines of the marketing mix model, and suggesting recommendations about Bebeco’s entry of the SA market.

 

KEYWORDS: nursery goods, Bebeco, entry to Saudi Arabia, marketing mix, International marketing, standardisation,

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