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Marketing Mix

C/M/1053. Marketing Mix is Crucial to Managing Marketing Performance

WORDS:
740
DATE:
2009
PRICE:
9.99 GBP

The paper validates the importance of marketing mix in improving organizations' marketing efforts. Customers' and competitors' perspectives are considered, different routes of bringing products to the markets are analyzed.

 

KEYWORDS: Marketing mix, Market share,

Other Papers On: Marketing Theory
Other Papers On: Marketing Mix