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C/M/1050. Marketing Research for Boots Group Plc

WORDS:
2000
DATE:
2009
PRICE:
29.99 GBP

The paper presents a marketing plan for Boots who are launching a new brand for winter 2009. The marketing plan looks into the recent trends in the health and beauty industry identifying the market gap and the target market for the Boots new range of products. Marketing mix analysis is conducted suggesting communication tools that can be used to promote the range.

 

KEYWORDS: Boots, Health and Beauty, Marketing Mix, Communication tools,

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