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Marketing Mix

C/M/1029. Approach to International Marketing Mix by Tesco Plc

WORDS:
3100
DATE:
2009
PRICE:
39.99 GBP

The paper assesses the approach of Tesco to the international marketing mix describing the company's success in foreign markets, highlighting the arrears that need consideration and offering suggestions about the ways of improving future international business strategies.

 

KEYWORDS: International Marketing, foreign market, Tesco, marketing mix,

 
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