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C/B/4192. Strategic analysis of MAS Holdings
- WORDS:
- 2200
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper performs a strategic analysis of MAS holdings, a Sri Lankan apparel manufacturer. The paper begins by providing an overview of the organisation, and this is followed by a PEST, Value Chain, SWOT, and Stakeholder analysis. The company’s strategic objectives are detailed, followed by a Marketing Mix and the Ansoff Matrix. Recommendations are based on the future direction of the company.
KEYWORDS: Strategic analysis, MAS Holdings, Apparel industry, Sri Lanka, PEST, SWOT, Value chain, stakeholder analysis, marketing mix, ansoff matrix,
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