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C/B/1519. Change and continuity in the contemporary business world with a focus on McDonald's

WORDS:
1600
DATE:
2009
PRICE:
19.99 GBP

The paper looks at McDonald's global environment and success factors addressing the issues of globalization, conducting marketing mix analysis, identifying the key drivers of change and their impact on McDonald's. The notion of flat world is discussed with reference to McDonald's.

 

KEYWORDS: Globalization, Change, Marketing Mix, competitive advantage, Flat World, McDonalds,

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