Browse our collection of papers in
Marketing Ethics
C/M/2586. The future of green and ethical marketing in the online UK retail sector
- WORDS:
- 6100
- DATE:
- 2012
- PRICE:
- 69.99 GBP
This paper discusses the future of green and ethical marketing in the online UK retail sector. The reason why this topic was chosen is discussed, and the overall aim of the study is detailed. The objectives are to identify and discuss the current opportunities for the online organic clothing industry, to examine the contribution of management and visual management strategies to the growth of the online organic clothing industry, and to carry out a comparative analysis of the effect of these risks on the online organic clothing industry and how this market can be boosted for the future.
KEYWORDS: Green marketing, ethical marketing, online UK retail sector, organic clothing industry, visual management!,
C/M/2134. Examination of ethical thinking and marketing
- WORDS:
- 900
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This paper examines ethical thinking in relation to marketing, and begins by defining the concept. Ethical thinking is then examined in reference to green practices and Fairtrade.
KEYWORDS: Ethical thinking, marketing, green practices, Fairtrade,
C/M/2096. Dissertation. Ethical Attitudes to Fair Trade Coffee in Thai and British Consumers
- WORDS:
- 13800
- ADD-ONS:
- SPV Files
- DATE:
- 2011
- PRICE:
- 139.99 GBP
The dissertation investigates the impact of the fair trade factor on consumers buying behaviour towards coffee in Thailand and in the UK. Literature is reviewed on the theory of purchasing decision making, fair trade approaches, trends in coffee buying, regional differences in consumer behaviour, etc. The methodology of the dissertation is based on secondary research and primary research conducted via 600 questionnaires sent to the British and Thai consumers. Conclusions are made about the effectiveness of fair trade as a marketing tool used by coffee producers. Recommendations are suggested about approaches to fair trade production.
KEYWORDS: Dissertation, Ethical Attitudes, Fair Trade Coffee, Thai and British Consumers,
C/M/2095. Dissertation + Proposal. Impact of recession on buying behaviour of ethical consumers in UK food industry
- WORDS:
- 15400
- DATE:
- 2011
- PRICE:
- 159.99 GBP
The dissertation investigates the impact of the current economic downturn on the ethical purchase behavior of consumers in the UK. Literature is reviewed on the features of the recession in the UK, the concept of ethical consumerism, the market for ethical consumers, the impact of the economic crisis on the behaviour of ethical consumers, etc. The methodology of the research includes analysis of secondary data and primary data obtained from questionnaires aimed to establish the profile of UK ethical consumers. Conclusions are made about the factors that influenced consumer purchase behavior during the recession, ethical consumers’ emotional responses to the crisis, and the trends in ethical purchase behaviour before the recession. Recommendations are suggested about the ways in which marketers can promote ethical consumerism during and after recession. This dissertation contains 13550 words and matching proposal (provided in the appendix) contains 1850 words.
KEYWORDS: Dissertation, recession, buying behaviour, ethical consumers, UK food industry,
C/M/2094. Dissertation. Impact of recession on buying behaviour of ethical consumers in UK food industry
- WORDS:
- 13550
- DATE:
- 2011
- PRICE:
- 139.99 GBP
The dissertation investigates the impact of the current economic downturn on the ethical purchase behavior of consumers in the UK. Literature is reviewed on the features of the recession in the UK, the concept of ethical consumerism, the market for ethical consumers, the impact of the economic crisis on the behaviour of ethical consumers, etc. The methodology of the research includes analysis of secondary data and primary data obtained from questionnaires aimed to establish the profile of UK ethical consumers. Conclusions are made about the factors that influenced consumer purchase behavior during the recession, ethical consumers’ emotional responses to the crisis, and the trends in ethical purchase behaviour before the recession. Recommendations are suggested about the ways in which marketers can promote ethical consumerism during and after recession.
KEYWORDS: Dissertation, recession, buying behaviour, ethical consumers, UK food industry,
C/B/3629. Integration of sustainability into company strategy: changing nature of marketing
- WORDS:
- 2050
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the role of sustainability in business investigating its pressures and impacts on marketing activities of businesses. Changes in the nature of contemporary marketing and the concept of green marketing are discussed using the examples of Marks and Spenser (M&S), Virgin Atlantic and Tesco.
KEYWORDS: Sustainability, green marketing, sustainable development, Marks and Spenser, M&S, Virgin Atlantic, Tesco,
S/M/593. Is Ethical Marketing becoming a critical factor in Strategic Marketing?
- WORDS:
- 1750
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper aims to assess whether ethical marketing is becoming a critical factor in Strategic Marketing. The paper sets out exploring this topic by discussing topics like ethical decision making, risk taking, ethical climates, and brand positioning. This is followed by an examination of the ethical strategy matrix. Fair trade products, consumer buying behaviour, and competitive advantage are all examined. Conclusions are made regarding ethics being part of strategic management.
KEYWORDS: ethical marketing, Strategic Marketing, ethical decision making, risk taking, ethical climates, brand positioning, ethical strategy matrix, air trade products, consumer buying behaviour, competitive advantage,
C/B/3303. Sustainable fashion and marketing strategies
- WORDS:
- 1000
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper examines sustainable fashion and marketing strategies. Focus is made on the way in which fashion retailers have incorporated sustainability into their long term business strategy. The unethical practices that some retailers are part of are examined, and the negative way this affects them is discussed. The way in which some firms have become more ‘green’ is studied, and the marketing strategies they employed are discussed. One of the main focuses of the paper is the way in which trust is built between consumers and retailers.
KEYWORDS: Sustainable fashion, marketing strategies, fashion retailers, business strategy, green, trust, consumers,
C/M/1824. Dissertation + Proposal. Can Nokia operate and utilise an integrated framework model to manage the different cultural behaviours of its global consumers
- WORDS:
- 17550
- DATE:
- 2010
- PRICE:
- 179.99 GBP
This dissertation discusses the way in which cultural values and background impact on the purchasing decisions regarding Nokia. The paper begins by providing the background and purpose of the study, and aims to examine whether Nokia can operate and utilise an integrated framework model to manage the cultural behaviours of its global consumers. The review of literature discusses topics like culture and cross-culture, consumer behaviour, marketing ethics, ethical consumers, and the Nokia consumer base. Data is collected through use of questionnaires, and the methodology section discusses the ethical considerations and the validity of the research. The paper analyses all of the data collected, and the paper concludes by summarising the impact of culture on Nokia’s consumer base. Proposal for this dissertation has been provided in the appendix. This dissertation contains 15550 words and proposal contains 2000 words.
KEYWORDS: Dissertation, Nokia, cultural values, purchasing decisions, integrated framework model, marketing, ethics!,
C/M/1823. Dissertation. Can Nokia operate and utilise an integrated framework model to manage the different cultural behaviours of its global consumers
- WORDS:
- 15550
- DATE:
- 2010
- PRICE:
- 159.99 GBP
This dissertation discusses the way in which cultural values and background impact on the purchasing decisions regarding Nokia. The paper begins by providing the background and purpose of the study, and aims to examine whether Nokia can operate and utilise an integrated framework model to manage the cultural behaviours of its global consumers. The review of literature discusses topics like culture and cross-culture, consumer behaviour, marketing ethics, ethical consumers, and the Nokia consumer base. Data is collected through use of questionnaires, and the methodology section discusses the ethical considerations and the validity of the research. The paper analyses all of the data collected, and the paper concludes by summarising the impact of culture on Nokia’s consumer base.
KEYWORDS: Dissertation, Nokia, cultural values, purchasing decisions, integrated framework model, marketing, ethics!,
C/M/1377. Ethical Issues of Self Identity Advertisements
- WORDS:
- 1550
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper addresses social and ethical dilemmas faced by marketers in contemporary business environment. The features of commercial advertisements are examined with the focus on self identity constructed by companies through advertising. Marketing mix (4P) analysis of the advertisement strategy in an anonymous fitness company is conducted using it as an example of deceptive marketing.
KEYWORDS: Ethical, Self Identity Advertisements, deceptive marketing, marketing mix,
C/M/1174. To what extent are supermarkets acting in the public's best interest?
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines whether supermarkets act in the public’s best interest making references to the stakeholder theory, corporate social responsibility (CSR), and marketing ethics. Specific areas of supermarket activity are considered including the rise of ‘green’ consumerism, public health issues, data tracking and land purchasing activities. The methods of maintaining customer loyalty are discussed arguing whether supermarkets ensure customer satisfaction in the long run as well as in the short-run.
KEYWORDS: UK supermarkets, stakeholder theory, Corporate Social Responsibility, CSR, green consumerism, customer loyalty,
C/M/1045. Impact of ethical advertising on obesity in children under 16 years old
- WORDS:
- 2900
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the impact of advertising on obesity in children under 16 addressing the ethical issues of advertising for children, the increasing role of corporate social responsibility (CSR), the benefits of ethical advertising for the image of the organisation, etc.
KEYWORDS: Ethical advertising, childrens obesity, corporate social responsibility, CSR,
C/B/1538. WH Smith: marketing and business ethics
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper offers a case study of the UK bookseller WH Smith providing the company's details and examining the ethical and environmental factors that influence the organisation. Theoretical underpinnings of business and marketing ethics are presented, ethical framework for managers is outlined including the ethics of truth telling, equal treatment of customers, commitment, etc. The problems of implementing marketing plans in WH Smith are addressed offering strategic recommendations about their step-by-step solutions.
KEYWORDS: WH Smith, business ethics, marketing ethics, environmental factors, human resources,
C/M/1087. Partners in Ethical Trade Crime?
- WORDS:
- 1500
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at the concept of fair trade examining how the idea of an ethical purchase can be exploited by using the Fairtrade brand to gain consumer confidence. It is argued how environmentally friendly Fairtrade products are and whether the Fairtrade brand lives up to its ethical intentions.
KEYWORDS: Fairtrade, environmentally friendly, Green Business, ethical purchase,
C/M/283. The Importance of Ethics in International Marketing
- WORDS:
- 5000
- DATE:
- 2006
- PRICE:
- 59.99 GBP
This paper considers the issue of ethics in the context of international marketing. Presents contextualising ethical issues in marketing. Discusses utilitarian views and ethical relativism. Main emphasis is given to the analysis of the ethical approach in international marketing activities, with the reference to multinational companies.
KEYWORDS: importance, ethics, international, marketing,
C/M/323. Grounded Theory Study of Unethical Labour Practices Associated with Global Brands in Developing Countries
- WORDS:
- 2800
- DATE:
- 2006
- PRICE:
- 29.99 GBP
This is a grounded theory study about unethical labour practices associated with global brands' operations in developing countries. The research paper develops a substantive theory or at least a set of propositions explaining the wider contextual underpinnings of unethical labour practices deriving from the operations of global brand companies. The grounded theory method chosen to undertake the research necessitates theoretical sampling of global brand companies that can substantiate the phenomenon in question. Data are obtained using tertiary literature, and analysis is performed using the constant comparative method of grounded theory approach. The study methodology contributes in the development of grounded theory model of unethical labour practices associated with global brand companies in developing countries. Findings of the research paper refine understanding of the wider contextual issues surrounding abuse of labour often associated with the major global brand companies.
KEYWORDS: Global brands, Consumerism, Unethical labour practices, Developing Countries, Grounded,
C/M/324. Ethical Issues in International Marketing Research
- WORDS:
- 1400
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The increasing diversity of the socio-cultural and economic environment in which research is being conducted, implies that international marketing practitioners will need to develop the capability to conduct and co-ordinate research spanning a brand range of environmental contexts and research questions. In that vein the ethical issues associated also broadens. This paper looks at the ethical issues from three key vantage points: Client, Researcher and Respondents.
KEYWORDS: International Marketing Research, Marketing Research, Marketing Research Ethics, Inter,
E/M/113. Ethical issues of face cream advertising: case study of ‘Fair and Lovely’
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the ethical issues of advertising ‘Fair and Lovely’ skin cream by Hindustan Lever’s website (www.hll.com) discussing racist interpretations of the brand image, the westernization of the Indian cultures, Indian women discrimination based on their darker skin colours, etc. Marketing strategies are suggested to rectify the company’s negative image.
KEYWORDS: Ethical, face cream, skin care, Fair and Lovely,
P/M/529. What does marketing ethics imply?
- WORDS:
- 4000
- DATE:
- 2006
- PRICE:
- 49.99 GBP
The paper examines the concept of marketing ethics providing a review of approaches to ethical responsibilities, business ethics, seductive advertising, the factors influencing ethical marketing practices, female marketers, Internet marketing, ethical interactivity, etc.
KEYWORDS: marketing, ethics, imply,
P/M/648. Shock advertising used by UK charities: roots, tactics, impacts, ethics
- WORDS:
- 4500
- DATE:
- 2006
- PRICE:
- 49.99 GBP
The paper examines the effectiveness of shock advertising used by charities in the UK reviewing various advertising styles and forms of appeal, discussing the stages of the communicative process, the shock tactics used in adverts, their ethical aspect, the reactions of consumers to shock appeals, etc. Examples of ads used by the British Heart Foundation, the National Society for the Prevention of Cruelty to Children (NSPCC), etc. are discussed.
KEYWORDS: Shock advertising, charities, British heart foundation, NSPCC,
P/M/805. Brand terrorism: causes, consequences and prevention measures
- WORDS:
- 5500
- DATE:
- 2006
- PRICE:
- 59.99 GBP
The paper examines the phenomenon of brand terrorism providing a literature review on the definitions of brand, the theories of branding, advertising, consumer behaviour, etc. Examples of spoof logos are presented discussing the causes and consequences of brand terrorism, reviewing Nike?s experience in dealing with it, and addressing the issues of crisis management and prevention of brand terrorism.
KEYWORDS: Brand terrorism, advertising, Nike, crisis management,
S/M/173. Dissertation. Advertising to Children: Creating Savvy Consumers of Tomorrow, or Generating Materialistic and Consumerist Attitudes?
- WORDS:
- 10000
- DATE:
- 2006
- PRICE:
- 109.99 GBP
In Europe and the USA, the subject of advertising to children is one that causes much debate. The arguments against include that the promotion to children breeds consumerism and new generations of ‘must-have’ consumers. Many people believe that it has a negative effect on children’s health and well being. The school of thought in favour is based on the belief that children need to be encouraged to decode information they are exposed to (Jackson, 2003). Much of the debate about the role of children as consumers has centred on whether or not they should be protected from marketing and in particular television advertising (Furnham 2000). The ‘ethical’ argument suggests that children below eight years old are unable to decode advertising intent and are therefore vulnerable to improper manipulation by marketers. The alternative view, more generally accepted by the advertising industry is that is that advertising is only one of many influences on a child’s purchasing behaviour, and in fact helps to develop a critical sense of the culture the child finds itself in. Critics are calling for greater regulation of adverts on the basis that advertising appeals to our emotions not our intellect (Wilcox et al 2004) and while adults can make a rational distinction between the two, it is widely assumed that children cannot. Children have become of great interest to retailers in the last few years, not only as primary consumers, but as influencers of secondary consumption. McNeal (1992) suggested that children on average make 15 purchase requests in a typical shopping trip, and also estimated that between 40% and 80% of these were granted. For this reason, retailers have been keen to set up ‘conflict situations’ between children and parents in an attempt to influence a purchase decision. In context, retailers are giving children ‘pester power’. ‘Pester power’ can take on a number of forms depending on the age and sophistication of the child. Marketers aim to plant a seed of recognition within the mind of a child in the hope that the initial brand awareness will create a life-long relationship between the consumer and the brand (Klein 1999). Some research has concluded that children as young as six months can form mental images of corporate logos and brand loyalties can be established as early as age two. By the time a child starts school at age five, it is estimated that they can recognise over three hundred brand logos (Klein 1999). Although from a commercial perspective, marketing to children is a highly lucrative and profitable business activity, certain pressure groups argue that this manipulation of children at such a young and influential age is wrong. Many people disagree with targeting young children in order to create brand loyalty on the basis that the practice breeds consumerism and materialist attitudes in children, which themselves will last a lifetime. However, banning advertising to children is unlikely to be the best method for teaching children about the consumer society we live in, which allows conclusions to be drawn that suggest education, parental control and advertising industry considerations are the best methods to help children develop into savvy consumers of tomorrow. It is not necessary to ban all advertising to children, but younger children may not always be educated to a level where they can fully understand the notion of advertising. Parents of young children have an important role to play in protecting their children from invasive marketing and educating them about advertising and its persuasive intent. If a parent is unhappy at the levels of advertising their child is exposed to, then it is their responsibility as a parent to remove the child from that situation. In summary, advertising to children is neither exploitative nor harmful, where children’s development into sensible consumers is hindered is the lack of education and encouragement they receive from parents, schools and governments. A child needs to learn about advertising intent and the most effective way to do this is through education, not advertising restrictions. There is an argument for the limitation of advertising to younger children, as well as more consideration from retailers about conflict within families when children demand certain products, but research has shown that adverting is only one very small part of the catalyst that instigates a purchase from a child. It would be far more beneficial for today’s children, if they were taught how to decode advertising intent and then make their own informed choices about which products they want to purchase rather than banning advertising entirely.
KEYWORDS: dissertation, advertising, children, creating, savvy, consumers, tomorrow, generating, materialistic, consumerist, attitudes,
S/M/179. Sustainable Consumption
- WORDS:
- 1700
- DATE:
- 2006
- PRICE:
- 19.99 GBP
Am I an ethical consumer? This paper examines the participants personal consumption of consumer goods over a series of two weeks and compares it the current business ethical theories. It highlights how we can be more ethical but more importantly the ramifications of continuing to consume in the way we are doing.
KEYWORDS: Marketing Ethics, Sustainable Consumption, Sustainable Development, Ethical Theory, Et,
S/M/253. Marketing to Children: is it ethical or not?
- WORDS:
- 1500
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper examines the ethical aspects of marketing to children identifying marketing components that have an affect on children, the forms of marketing to children, the effects of advertising, the statistics of spending on children, etc. Recommendations are suggested to protect children from unethical marketing.
KEYWORDS: Marketing, children, ethical,
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