Browse our collection of papers in
Marketing Ethics

S/M/253. Marketing to Children: is it ethical or not?

WORDS:
1500
DATE:
2006
PRICE:
19.99 GBP

The paper examines the ethical aspects of marketing to children identifying marketing components that have an affect on children, the forms of marketing to children, the effects of advertising, the statistics of spending on children, etc. Recommendations are suggested to protect children from unethical marketing.

 

KEYWORDS: Marketing, children, ethical,

 
Other Papers On: Marketing Ethics