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Marketing Ethics
S/M/172. Advertising unhealthy food for children: ethical perspective
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper addresses the ethical aspect of promoting fatty goods and sugary drinks to children through Public Relations (PR) providing a review of literature on the definitions of PR, the methods of ethical evaluation (teleological and deontological), unethical practices of advertising junk food for children, moral responsibility of organisations, etc.
KEYWORDS: Public relations, advertising, unhealthy, ethical, McDonalds,
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Keywords Tag Cloud
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