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Marketing Ethics
P/M/359. Moral issues of marketing
- WORDS:
- 4000
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The paper looks at the theory and practice of the marketing concept seeking to understand if marketing could be completely ethical. The dilemma between consumer satisfaction and consumer manipulation is discussed from philosophical, pragmatic and moral perspectives. The issues of hypocrisy, utilitarianism and justice in advertising practices are addressed. Corporate social responsibility (CSR) is suggested as a possible solution to the problem.
KEYWORDS: moral, issues, marketing,
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WHAT OTHERS HAVE SAID
Thank you. I received the paper. Just want to say the paper is written well. You guys have included all that information i need to do the paper by myself. Thanks! I may order the SWOT analysis later.Nigel
